Clinton Suh is the Chief Marketing Officer at 11VNNV11 and Lecturer at USC’s Marshall School of Business.
Previously, Clinton was Chief Marketing Officer at Ten Thousand and Head of Ecommerce and Digital at On Running (NYSE: ONON), leading digital growth and innovation across the Americas.
Prior to On, he was Senior Director of Global Digital Strategy at Coach, driving digital transformation and global expansion for the modest luxury brand.
With a career spanning sportswear, fashion, and digital commerce, Clinton has held leadership roles at Vans and Deloitte Consulting, overseeing global membership programs, large-scale M&A, and digital strategy for Fortune 500 companies.
Tuesday, February 24
4:15 PM Track 2: Panel Discussion Remix: Crafting a Winning Media Strategy: Balancing Paid, Organic, and Partner Approaches for Maximum Marketing Impact
Given the stunning array of channels and platforms it is possible to reach customers on today, deciding where to focus your time, attention and dollars can be a daunting task. Strategizing for the best plan of attack for your business requires a full audit of what you are currently doing along with a deep understanding of where your customers are spending most of their time, both online and off. During this panel discussion to hear a group of savvy marketers walk through their approach to:
- Allocating digital marketing budgets efficiently amidst rising media costs
- Rethinking traditional and new media strategies to drive top-of-funnel growth
- Harnessing zero- and first-party data more effectively to enhance customer insights
- Adapting platform strategies as customers interact across touchpoints
- Redefining KPIs to reflect the shifting priorities and outcomes
Check out the incredible speaker line-up to see who will be joining Clinton.
Download The Latest Agenda