eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Clint Borrill, Sr. SEO Manager at Balsam Brands
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Clint Borrill

Sr. SEO Manager
Balsam Brands

Check out the incredible speaker line-up to see who will be joining Clint.

Download The Latest Agenda

Transform SEARCH Summit

Monday, February 24th, 2020

10:55 AM Keynote Panel Discussion Remix: Evaluating Customer Search Behavior Today: Are You On Track?

Regardless of whether a customer knows what they are looking for or not, their eCommerce journey frequently starts with a search engine. Which search engine are they using? What do their browsing habits look like and how can you better understand their path to purchase? Search experts from goop, Bloomnation, Balsam Brands, Netelixir and SEO expert Matt Storms will discuss ideas for:

  • Determining what search technology is working today to effectively track customers’ search and browse behavior
  • Understanding that shoppers are in control of their path to purchase (and they are exploring through multiple channels at the same time)
  • Assessing customer language so search campaigns are targeted and tested
  • Revamping your search parameters to support the customer journey and providing a compelling shopping experience that encourages them to buy