eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Christine Ciccone, Head of Digital Strategy at Verizon
Verizon Logo

Christine Ciccone

Head of Digital Strategy

Check out the incredible speaker line-up to see who will be joining Christine.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

2:10 PM Case Study: Personalized Product Merchandising That Gets Shoppers To Convert

Putting the customer at the center is necessary and expected to be successful today. Insights drive the best innovations—Verizon is fueling a culture of curiosity by keeping a pulse on external mega trends, internal qualitative and quantitative data, as well as conducting root cause analytics. They are leveraging real time audience targeting to create relevant shopper journeys and unlock personal customer relationships.Their AI-led journey testing is driving continuous experience optimization which has led to strong customer engagement, satisfaction and favorable business economics. 

Walk away with an understanding of how to:
  • Determine the right data drivers for personalization with existing and dynamic data and models informed by explicit and implicit customer preferences, in session context, and environmental factors
  • Use AI and audiences to deliver personalization at scale and speed 
  • Measure it and use deterministic and probabilistic data to guide decision making