Christine is an accomplished product development and digital marketing professional with 20 years of strategic, analytical and technical web development experience in various industries: Financial Services, Travel, Telecom and Healthcare - delivering measurable and transformative results on a global scale. She is a driven leader focused on results – embracing ambiguity and working to find solutions to complicated problems with a customer-centric focus. Christine is well versed in all aspects of interactive product lifecycle, including development, strategic and financial planning, digital branding and experience design. She has extensive success delivering large-scale, customer experience enhancing projects in fast-paced environments, as well as a positive track record of communicating and teaming with senior executives to influence direction during her time at Verizon, American Express, Wyndham and Medco.
Currently leading Verizon’s Digital Optimization and Personalization team – she is focused on delivering an optimization strategy that drives growth through experimentation and analytics. She leads a team of 40 running AI-led and data-driven experience optimization and ROI minded personalization.
Prior to this Christine was responsible for leading the prospect sales organization within Digital Operations – driving sales, digital mix, and customer satisfaction while reducing calls – including customer journey buy flow optimization, introducing new capabilities and online promotion alignment. Originally Christine was hired into Verizon to lead digital strategy— she define the digital operations strategy and formalized an open approach to innovation - fueling a 3 year horizon roadmap of initiatives where customer and business value intersect with emerging technology to drive sales and transformation.
Check out the incredible speaker line-up to see who will be joining Christine.
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