Christina Thelin | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Christina Thelin

CMO CarParts.com

Christina Thelin is an accomplished executive with a proven track record in commercial leadership and strategic marketing in large, medium and startup businesses over the past 20 years. Currently serving as the Chief Marketing Officer at CarParts.com, a $700M online marketplace for aftermarket auto parts, Christina is a member of the company’s Executive Team and is responsible for Growth, Marketing, Communications, Media, Brand, Content, Creative, and Research & Analytics. With broad experience spanning multiple industries, Christina has held key positions at leading companies including Procter & Gamble, Visa, Google, and Twitter. This diverse background has equipped her with a comprehensive understanding of what it takes to build businesses in a digital world and drive growth while connecting with customers through data-driven brand storytelling. Christina holds an MBA from UC Berkeley's Haas School of Business and a Bachelor of Science from USC’s Marshall School of Business.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

3:15 PM Panel: Brand Marketing + Performance Marketing: Combining The Two For Exponential Success

  • Determining how the two can play off each other and fuel each other  
  • Finding an agency partner that will do both to save money given rising ad costs and optimize your efforts 
  • Creating integrated marketing strategies that leverage the strengths of both disciplines 


4:15 PM Panel: Elevating Your Content Strategy With Video

  • Creating engaging video content that showcases products and tells compelling stories. 
  • Optimizing video content for different platforms and audience segments. 
  • Using analytics to measure video performance and refine content strategy. 
  • Incorporating interactive elements to enhance viewer engagement and conversion rates. 

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

Check out the incredible speaker line-up to see who will be joining Christina.

Download The Latest Agenda