Chessia Kelley McBride

Director of Customer Acquisition, Retention and Engagement .

Chessia Kelley McBride is the Director of Customer Acquisition, Retention, and Engagement. She specializes in leveraging customer insights and marketing technologies to strategically drive growth and customer loyalty. By turning complex data into actionable insights and designing personalized customer experiences across digital and traditional channels, she has supported significant retail revenue growth at brands including Design Within Reach, Herman Miller, and Knoll.

Monday, February 24: The Future Customer Journey Summit (retailer only)

12:30 PM Customer Journey: Fireside Chat: Automating and Optimizing the Customer Journey: To Respond Dynamically To Customer Needs

Uncover how automation can optimize the customer journey, allowing brands to respond in real-time to changing customer needs. Chessia McBride from MillerKnoll will discuss practical approaches for using technology to enhance personalization and drive deeper customer engagement.

Implementing AI-driven customer journey mapping to analyze and predict customer behavior in real-time.
Deploying automated response systems that adapt based on customer interactions and feedback.
Utilizing data analytics to identify and prioritize personalized customer touchpoints.
Continuously optimizing customer journey pathways through iterative testing and feedback loops.

Check out the incredible speaker line-up to see who will be joining Chessia Kelley.

Download The Latest Agenda