eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Chelsea Mueller, CMO at Cheaper Than Dirt

Chelsea Mueller


CMO
Cheaper Than Dirt

Check out the incredible speaker line-up to see who will be joining Chelsea.

Download The Latest Agenda

Day One – Tuesday, June 29 2021

Tuesday, June 29th, 2021


4:45 PM PANEL DISCUSSION: Email Deliverability and Engagement: Getting Customers To Open And Click Through

Given Google’s news about the disappearance of third party cookies, it just became that much harder to put your brand in front of the eyes of potential customers. That makes a channel like email that much more important for engaging customers and moving them to convert. But if customers aren’t getting your emails or not opening them, we’ve got a big problem. Join this panel to hear how several brands are approaching email deliverability as they discuss things like:  

  • Determining what happens to your emails in the transition of the ‘send’ – what it means to have a high deliverability rate
  • Assessing whether emails are showing up in the promotions tab
  • Finding out if they are showing up in the direct inbox
  • Identifying if your emails are showing up as spam, or are they being spoofed
  • Learning which customers are opening (or not opening) your emails
  • Finding out if customers are opening emails generally 


Chelsea Mueller, CMO, Cheaper Than Dirt