eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Cathy Bergstrom, Group Product Manager, Marketing Content at Overstock.com
Overstock.com Logo

Cathy Bergstrom


Group Product Manager, Marketing Content
Overstock.com

Check out the incredible speaker line-up to see who will be joining Cathy.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


9:30 AM Keynote: Using Marketing Technology To Drive Better Customer Experience

Over the past several years, Overstock, a top 100 online retailer, has stripped out its previous marketing tech stack and developed a new stack that enables industry-leading personalized experiences. In this session, Overstock’s CMO will take you through their journey to fully understand why they’ve built a personalization focused marketing stack and how this has generated a better customer experience. This keynote session will address:

  • Developing a marketing tech stack for real-time personalization
  • Building a team for the future of marketing
  • Driving a better customer experience