eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Cary Lin, Co-Founder and CEO at Common Heir
Common Heir Logo

Cary Lin


Co-Founder and CEO
Common Heir

Check out the incredible speaker line-up to see who will be joining Cary.

Download The Latest Agenda

Day Three – Thursday, July 1, 2021

Thursday, July 1st, 2021


2:25 PM Keynote Panel Discussion: Taking A Holistic Approach To Sustainability

Not only has sustainability become important to increasingly conscious consumers, it is no longer a niche trend for retail. Corporate social responsibility initiatives are now becoming a priority as retailers work to reduce their environmental impact. Not only is it the right thing to do, but studies show that sustainability impacts purchase decisions. From sustainable packaging, product and manufacturing methods and more, there are so many aspects to consider. One retailer will walk you through their approach to sustainability and share tips for: 

  • ï Evaluating the consumer sentiment on sustainability and the role it will play 
  • ï Getting all stakeholders on board 
  • ï Analyzing the role of technology to drive the sustainability agenda 
  • ï Maximizing your sustainability efforts through AI 
  • ï Improving sustainability through on demand manufacturing by moving the needle closer to the goal of zero waste
  • ï Lowering costs and increasing productivity through your sustainability efforts
  • ï Retaining authenticity vs “green washing” 
  • ï Creating trust and communicating your sustainability initiatives 
  • ï Outlining Sustainability Standards at your organization