June 29 - July 01, 2021
Day Two – Wednesday, June 30, 2021
Wednesday, June 30th, 2021
The shopping experience across brick-and-mortar, ecommerce and social shopping should be a seamless experience, among those leading the way is Sephora. The powerhouse retailer has rolled out a suite of digital offerings like ‘Buy Online Pick-Up In-Store and Instagram Checkout, a partnership with Instacart for same-day delivery, and the launch of Home Chat, a virtual consultation service with Sephora’s Beauty Advisors via Sephora.com. Hear from Sephora SVP, General Manager of E-commerce Carolyn Bojanowski on catering to their clients’ needs.
- Client needs should always be the priority – meet clients where they spend their time
- Brick-and-mortar is not dead, e-commerce is important and entertainment shopping is real
- You can create personalized experiences virtually, lean into your current resources to make it happen