eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Carolyn Bojanowski, SVP, GM, eCommerce at SEPHORA

Carolyn Bojanowski

SVP, GM, eCommerce

Check out the incredible speaker line-up to see who will be joining Carolyn.

Download The Latest Agenda

Day Two – Wednesday, June 30, 2021

Wednesday, June 30th, 2021

11:20 AM Fireside Chat: Continuing to Cultivate a Frictionless Shopping Experience

The shopping experience across brick-and-mortar, ecommerce and social shopping should be a seamless experience, among those leading the way is Sephora. The powerhouse retailer has rolled out a suite of digital offerings like ‘Buy Online Pick-Up In-Store and Instagram Checkout, a partnership with Instacart for same-day delivery, and the launch of Home Chat, a virtual consultation service with Sephora’s Beauty Advisors via Hear from Sephora SVP, General Manager of E-commerce Carolyn Bojanowski on catering to their clients’ needs.

  • Client needs should always be the priority – meet clients where they spend their time
  • Brick-and-mortar is not dead, e-commerce is important and entertainment shopping is real
  • You can create personalized experiences virtually, lean into your current resources to make it happen