Carina Powers

Director of Commercial Business ID.me

Carina Powers serves as the Director of Commercial Business at ID.me, where she helps leading brands target, acquire, and retain their customers. She is committed to helping brands maximize relationships with their ideal customers through innovative, loyalty-driven strategies. With a background in performance marketing, and over a decade teaching marketing at the university level, she combines industry expertise with a passion for fostering impactful brand-customer relationships.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

4:20 PM Track 1: Panel: Progressing From One Size Fits All To Personalized Loyalty Programs

Tailoring loyalty program offerings based on individual customer preferences and behavior.
Utilizing data analytics to segment customers and deliver personalized rewards and incentives.
Implementing dynamic loyalty tiers and rewards structures to increase engagement and retention.
Integrating personalized communication channels to enhance customer satisfaction and loyalty program effectiveness.

Check out the incredible speaker line-up to see who will be joining Carina.

Download The Latest Agenda