Breanna Moreno

VP of Customer Experience True Classic

Monday, February 24: The Future Customer Journey Summit (retailer only)

Examining the key factors that go into an effective post purchase campaign
Demonstrating to customers that you care about them long term (beyond just the purchase)
Finding technology partners that can support you in these efforts
Creating 1:1 relationship/connection with your customer post purchase using algos and systems

Acknowledging customers don’t care which channel they use, as long as their experience is quick, easy & convenient
Making strides to better connect the digital and the physical retail environment to so you can offer more flexible and frictionless experiences
Thinking strategically about the entire journey and eliminating customer pain points
Creating strong alignment across all business units as well as constant iteration to take into account changing customer needs

Check out the incredible speaker line-up to see who will be joining Breanna.