Bobby Lyons

CDO Markwins Beauty Brands Inc.

Bobby Lyons is the Chief Digital Officer for Markwins Beauty Brands, the manufacturer of Wet N’ Wild Beauty, LipSmacker, LORAC, Physician’s Formula, Bonne Bell, and Black Radiance cosmetic brands. Bob has over 20 years’ experience in e-commerce executive management across technology, marketing, and operations. Bobby worked previously in the beauty and healthcare space as a digital transformation executive at Walgreens, Drugstore.com, SkinStore.com, and has provided consulting services for companies ranging from startup to Fortune 500 to include lululemon, TopHatter, IMVU, Windsor Fashions, and Swimsuitsforall.