eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Berni Fisher
VP, Product ButcherBoxDay One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies
3:15 PM PANEL DISCUSSION: Designing A Flexible, Enhanced Web Experience That Streamlines The Customer Journey
- Focusing on providing a solid, dynamic customer experience and testing out new functionality at each given moment
- Building the foundation for your site overhaul: constructing a platform that can respond quickly and flexible
- Rebuilding tools into your new platform as needed (such as A/B testing)
- Conducting effective and efficient tests of your site to provide relevant and timely feedback to continue improvements in the future
Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation
5:10 PM Case Study: Fully Embracing A Customer Obsessed Mentality
- Prioritizing customer feedback and insights to drive product and service enhancements.
- Creating personalized experiences through tailored marketing and customer support.
- Implementing proactive communication strategies to anticipate and meet customer needs.
- Cultivating a company-wide culture that emphasizes empathy and responsiveness to customer expectations.
Check out the incredible speaker line-up to see who will be joining Berni.
Download The Latest Agenda