Ben Thomson | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Ben Thomson

European President My Biz Niche

Ben Thomson is the President of Europe for MBN, where he focuses on Strategic Leadership, cultivating Client Relationships, driving Business Development, and delivering Social Media Excellence for Global Brands. Originally joining MBN as Social Media Director in 2019, Ben brought a wealth of experience to the role. Hailing from the United Kingdom, he graduated from the University of York St. John and founded his own music marketing agency at age 21, working on ecommerce and artist promotional projects for Live Nation, Sony, AMG, AEG, and eOne Entertainment. He later joined VF Corporation in Antwerp, Belgium, leading the Digital Marketing, Ecommerce, and Social Media efforts for Lee Jeans across Europe, the Middle East, and Africa. Since making the switch to the United States and joining MBN in 2019, Ben’s expertise has helped secure high-profile business with the likes of Live Nation, Wrangler, Reshoevn8r, Lee Jeans & Frida Kahlo, while transforming the ecommerce business of music and lifestyle heavyweights like Revolver Magazine and Alt Press, taking them from an average of 2x ROAS to an average of 10x in just 6 months. Ben’s guiding principle is “Follow the data, work hard, and be positive.” A passionate music lover, he enjoys creating and listening to music as his number-one hobby.

Monday, February 24: Search & Performance Marketing Summit (retailer only)

9:10 AM Problem Solving Roundtable Rotations

4 rounds, 25 minutes each 


Table 1:  

Moderator: Executive, Ad.net


Table 2: Google Shopping Masterclass 

Bidnamic powers hundreds of the fastest growing retailers globally, in this interactive session, Ingvar Kraatz and Keelan Dumien will share the best strategies and approaches used to maximize revenue   

Moderator: Ingvar Kraatz, COO, Bidnamic 

Retail Moderator: Keelan Durnien, Director of Digital Marketing, Hershel Supply Co. 


Table 3:

Moderator: Ben Thomson, European President, My Biz Niche 


Table 4: Forget Vanity Metrics; How to Reach New Customers & Drive Sales through Influencer Marketing

Influencers; they’re everywhere, and as a rapidly evolving space, there’s a lot of competing wisdom on best practices for brand safety, creator compensation models (CPA, CPC, gifting), what success looks like and how to measure it. While most retail brands have explored some form of influencer strategy to find new customers and drive sales, few have succeeded to scale efficiently. 

It doesn’t have to be this way. Join us for a discussion on how an optimized influencer strategy can lead directly to brand safe, efficient & measurable new customer growth.

Moderator: Aubrey Gutierrez, Sales Manager, Commerce & Paul Valker, Sales Director, Commerce, Connexity 


Table 5:

Moderator: Matt Shenton, Associate Director & Joe Ball, Executive Director of SEO, Croud 

Table 6:  

Executive, Brave Solutions 

Table 7:

Executive, Adeptmind

Table 8:

Executive, ResultFirst

Table 9:

Executive, Akamai

Table 10:

Executive, Optiversal

11:40 AM Problem Solving Roundtable Rotations

4 rounds, 25 minutes each 


Table 1:  

Moderator: Executive, Ad.net


Table 2: Google Shopping Masterclass 

Bidnamic powers hundreds of the fastest growing retailers globally, in this interactive session, Ingvar Kraatz and Keelan Dumien will share the best strategies and approaches used to maximize revenue   

Moderator: Ingvar Kraatz, COO, Bidnamic 

Retail Moderator: Keelan Durnien, Director of Digital Marketing, Hershel Supply Co. 


Table 3:

Moderator: Ben Thomson, European President, My Biz Niche 


Table 4: Forget Vanity Metrics; How to Reach New Customers & Drive Sales through Influencer Marketing

Influencers; they’re everywhere, and as a rapidly evolving space, there’s a lot of competing wisdom on best practices for brand safety, creator compensation models (CPA, CPC, gifting), what success looks like and how to measure it. While most retail brands have explored some form of influencer strategy to find new customers and drive sales, few have succeeded to scale efficiently. 

It doesn’t have to be this way. Join us for a discussion on how an optimized influencer strategy can lead directly to brand safe, efficient & measurable new customer growth.

Moderator: Aubrey Gutierrez, Sales Manager, Commerce & Paul Valker, Sales Director, Commerce, Connexity 


Table 5:

Moderator: Matt Shenton, Associate Director & Joe Ball, Executive Director of SEO, Croud 

Table 6:  

Executive, Brave Solutions 

Table 7:

Executive, Adeptmind

Table 8:

Executive, ResultFirst

Table 9:

Executive, Akamai

Table 10:

Executive, Optiversal

2:50 PM Problem Solving Roundtable Rotations

2 rounds, 25 minutes each 


Table 1:  

Moderator: Executive, Ad.net


Table 2: Google Shopping Masterclass 

Bidnamic powers hundreds of the fastest growing retailers globally, in this interactive session, Ingvar Kraatz and Keelan Dumien will share the best strategies and approaches used to maximize revenue   

Moderator: Ingvar Kraatz, COO, Bidnamic 

Retail Moderator: Keelan Durnien, Director of Digital Marketing, Hershel Supply Co. 


Table 3:

Moderator: Ben Thomson, European President, My Biz Niche 


Table 4: Forget Vanity Metrics; How to Reach New Customers & Drive Sales through Influencer Marketing

Influencers; they’re everywhere, and as a rapidly evolving space, there’s a lot of competing wisdom on best practices for brand safety, creator compensation models (CPA, CPC, gifting), what success looks like and how to measure it. While most retail brands have explored some form of influencer strategy to find new customers and drive sales, few have succeeded to scale efficiently. 

It doesn’t have to be this way. Join us for a discussion on how an optimized influencer strategy can lead directly to brand safe, efficient & measurable new customer growth.

Moderator: Aubrey Gutierrez, Sales Manager, Commerce & Paul Valker, Sales Director, Commerce, Connexity 


Table 5:

Moderator: Matt Shenton, Associate Director & Joe Ball, Executive Director of SEO, Croud 

Table 6:  

Executive, Brave Solutions 

Table 7:

Executive, Adeptmind

Table 8:

Executive, ResultFirst

Table 9:

Executive, Akamai

Table 10:

Executive, Optiversal

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda