Ben Thomson

European President My Biz Niche

Ben Thomson is the President of Europe for MBN, where he focuses on Strategic Leadership, cultivating Client Relationships, driving Business Development, and delivering Social Media Excellence for Global Brands. Originally joining MBN as Social Media Director in 2019, Ben brought a wealth of experience to the role. Hailing from the United Kingdom, he graduated from the University of York St. John and founded his own music marketing agency at age 21, working on ecommerce and artist promotional projects for Live Nation, Sony, AMG, AEG, and eOne Entertainment. He later joined VF Corporation in Antwerp, Belgium, leading the Digital Marketing, Ecommerce, and Social Media efforts for Lee Jeans across Europe, the Middle East, and Africa. Since making the switch to the United States and joining MBN in 2019, Ben’s expertise has helped secure high-profile business with the likes of Live Nation, Wrangler, Reshoevn8r, Lee Jeans & Frida Kahlo, while transforming the ecommerce business of music and lifestyle heavyweights like Revolver Magazine and Alt Press, taking them from an average of 2x ROAS to an average of 10x in just 6 months. Ben’s guiding principle is “Follow the data, work hard, and be positive.” A passionate music lover, he enjoys creating and listening to music as his number-one hobby.