/* Agenda 2 Styling Updates */ Becki Relihan | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Becki Relihan

Director Retail & Rental Blue Mountain Resort

Becki Relihan, Director of Retail & Rental at Blue Mountain Resort, Ontario, has 17 years of extensive experience in the resort industry. Her career has spanned various roles within resort life, giving her a deep understanding of the unique dynamics of hospitality and tourism. Though retail is a newer focus in her professional journey, Becki has become passionate about the distinct opportunities that tourism retail presents. She is dedicated to ensuring that these opportunities are recognized and leveraged for the benefit of all stakeholders in the industry. Becki shares insights on how to optimize retail operations within the hospitality and tourism sector, drawing from her rich background in resort management.

Day Two: Wed, February 26th: Customer-Centric Retail & Disruptive Innovation

5:25 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc) 

Topic 2: Decoding E-commerce Pricing Models 

Topic 3: Tourism Retail: How to Navigate Your Retail Strategy as a Travel Brand  

Becki Relihan, Director, Retail & Rental, Blue Mountain Resorts 

Check out the incredible speaker line-up to see who will be joining Becki.

Download The Latest Agenda