Becki Relihan

Director Retail & Rental Blue Mountain Resort

Becki Relihan, Director of Retail & Rental at Blue Mountain Resort, Ontario, has 17 years of extensive experience in the resort industry. Her career has spanned various roles within resort life, giving her a deep understanding of the unique dynamics of hospitality and tourism. Though retail is a newer focus in her professional journey, Becki has become passionate about the distinct opportunities that tourism retail presents. She is dedicated to ensuring that these opportunities are recognized and leveraged for the benefit of all stakeholders in the industry. Becki shares insights on how to optimize retail operations within the hospitality and tourism sector, drawing from her rich background in resort management.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

5:30 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc)

Topic 2: A/B Testing on Your Websites

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group

Topic 3: Tourism Retail: How to Navigate Your Retail Strategy as a Travel Brand

Becki Relihan, Director, Retail & Rental, Blue Mountain Resorts

Topic 4: AI-Powered SEO: Strategies to Supercharge Your Search Performance

Hayley Zacharia, SEO Lead, Harley Davidson

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media

Di Lyngholm, Director, Creative Services & CX, FUN.com

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models

Margaret Arwood, Senior Manager, Marketing Analytics & Customer Insights, Aaron’s

Topic 7: TBA

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star

Topic 8: TBA

Ashley Newman, Director, Marketing & Communications, Zippy Paws

Check out the incredible speaker line-up to see who will be joining Becki.

Download The Latest Agenda