Barbara Roll Cardiel

Chief Executive Officer oVertone Color

Barbara Roll Cardiel, Chief Executive Officer for oVertone Color, specializes in elevating beauty and natural product startups, guiding them through successful sales and roadshows. Her expertise includes building strong partnerships and driving significant sale multiples. She's committed to innovation and developing talent, leveraging influencer marketing, and utilizing comprehensive marketing strategies across B2B, FMCG, and DTC channels. Focused on revenue optimization and COGS reduction, Barbara aims for maximum EBITDA. Her sustainable growth approach and passion for boundary-pushing in the beauty and natural products sector underline her dedication to nurturing future business leaders.