Ayla Peacock

Senior Director, Sales Optimizely

Ayla's story starts in publishing, where she imagined following the footsteps of Carrie Bradshaw. But quickly realized the creatives were having way more fun than those typing away in the quiet part of the office. She pivoted to consulting, spending a decade planning and executing digital transformation projects before joining Optimizely where she leads the West Enterprise sales team.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:45 PM Track 2: Fireside Chat: GenAI is reshaping shopper behavior —Are You Ready?

GenAI is reshaping shopper behavior, just as Google once conditioned expectations around search. What are some of the key considerations for retailers.

Transforming Your Search Box into an ‘Intent Box’: Making it seamless for shoppers to connect to relevant products or advice in real time.

Guiding with credibility: Smartly grounding GenAI-powered advice in your expert branded content that aligns with your unique product catalog selection.

Streamlining the path to purchase: Building a customer-centric UX that enhances engagement and drives key KPIs.

Check out the incredible speaker line-up to see who will be joining Ayla.

Download The Latest Agenda