/* Agenda 2 Styling Updates */ Aurelia Pollet | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Aurelia Pollet

Senior Director of Customer Experience CarParts.com

Day Two: Wed, February 26th: Customer-Centric Retail & Disruptive Innovation

2:35 PM Fireside Chat: The Evolving Role of Marketing In The Overall Customer Experience

  • Focusing on improved collaboration/communication with other departments 
  • Creating CX walk through with whole company to show them this is the new feature so they understand what the experience is and you can identify gaps in the experience 
  • Everyone has their own goals, they don’t see the impact on the customer, they don’t understand what that could be 

Check out the incredible speaker line-up to see who will be joining Aurelia.

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