Astha Sinha
Director, Product Management American Eagle Outfitters
Monday, February 23: Summit Day
9:45 AM Customer Journey: Keynote Panel: Everything, Everywhere, All at Once: Evolving to Meet Changing Omnichannel Buying Patterns
Omnichannel buying behaviors are evolving faster than ever, challenging retailers to meet customers wherever and however they choose to shop. With shoppers moving seamlessly across physical stores, online platforms, and social channels, brands must adapt to deliver consistent, frictionless experiences at every touchpoint. In this keynote panel, industry leaders discuss strategies for evolving retail operations and marketing to keep pace with changing omnichannel patterns and capture growth opportunities across all channels. Panelists will cover:
- Analyzing how shoppers now use multiple digital and physical touchpoints before making a purchas
- Leveraging mobile-first strategies, including one-click checkout, AR features, and location-based offers
- Adopting AI-powered personalization and real-time data to deliver hyper-targeted recommendations and consistent brand experiences
- Embracing innovations like click-and-collect, same-day delivery, and immersive in-store technologies
Check out the incredible speaker line-up to see who will be joining Astha.
Download The Latest Agenda