Ashley Talley | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Ashley Talley

Director, Performance Marketing Zenni Optical Inc

Monday, February 24: Search & Performance Marketing Summit (retailer only)

2:20 PM Panel: TikTok Is The New Search Engine: How Can You Take Advantage of This Growing Trend?

  • Explore TikTok's algorithmic trends and content strategies to enhance discoverability and engagement. 
  • Discuss leveraging TikTok's unique video format for product showcases and brand storytelling. 
  • Share tactics for integrating influencer partnerships and user-generated content to drive conversions. 
  • Analyze case studies of successful TikTok campaigns and their impact on eCommerce growth.

Check out the incredible speaker line-up to see who will be joining Ashley.

Download The Latest Agenda