Ash McMullen | eTail Palm Springs

Ash McMullen

Ash McMullen

Head of eCommerce Advantice Health
Ash McMullen

Ash is an eCommerce professional with experience spanning over 15 years. Currently, she serves as the Head of eCommerce at Advantice Health, a consumer packaged goods (CPG) manufacturer known for the brands: Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin, and Domeboro. Ash leverages her expertise in Amazon, marketing, and data analysis to develop forward looking eCommerce strategies and has driven double digit growth since joining in 2022. Prior to her role at Advantice Health, Ash spent a decade at 1amBeauty, a subsidiary of SpaSourceOnline, where she served as Vice President and VP of Sales, scaling revenue growth and brand partnerships on Amazon. Ash's professional journey also includes time as a marketing director in both agency and healthcare settings.

Tuesday, February 24

3:15 PM Track 2: Panel Discussion: Maximize Every Dollar: Proven Strategies for Ad Spend Efficiency That Drive Real Results

  • Refining your audience targeting to focus on high-converting segments
  • Implementing A/B testing for ad creatives and placements to identify the most effective strategies
  • Taking advantage of automation tools for bidding and budget management
  • Continuously analyzing campaign performance metrics to make data-driven adjustments


Check out the incredible speaker line-up to see who will be joining Ash.

Download The Latest Agenda