Ash McMullen

Head of eCommerce Advantice Health

Ash is an eCommerce leader with over 15 years of experience in both brand and agency roles. Currently the Head of eCommerce at Advantice Health, a PE owned CPG house of brands, she oversees .com growth for well-known brands like Kerasal, AmLactin, Triple Paste, Dermoplast, and New-Skin. Ash leverages her expertise and a sharp focus on industry trends to craft strategies that consistently keep her brands ahead of the competition.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

5:05 PM Case Study: Championing eCommerce in an Omni-Org

Discover how to leverage eCommerce as the key to omnichannel success by collaborating across finance, supply chain, sales, and innovation teams. Learn how to translate eCommerce language into institutional knowledge as a core capability that drives transformative growth across your organization.

Transform the physical shelf into a dynamic digital shelf through cross-functional collaboration.
Seamlessly integrate online platforms with brick-and-mortar retail to enhance customer experience.
• Bridge the communication gap by translating eCommerce language into impactful strategies for growth and innovation.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

4:20 PM Panel: Stretching Into New Product Categories; What You Need to Know

Methods to evaluate market demand and profitability potential in new product categories.
Building effective partnerships to support product sourcing, quality control, and inventory management.
Leveraging digital channels for targeted marketing campaigns and customer acquisition in new product categories.
Utilizing analytics and consumer insights to make informed decisions and optimize product assortment expansion.

Check out the incredible speaker line-up to see who will be joining Ash.

Download The Latest Agenda