Ash is an eCommerce professional with experience spanning over 15 years. Currently, she serves as the VP of eCommerce at Advantice Health, a consumer packaged goods (CPG) manufacturer known for the brands: Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin, and Domeboro. Ash leverages her expertise in Amazon, marketing, and data analysis to develop forward looking eCommerce strategies and has driven double digit growth since joining in 2022. Prior to her role at Advantice Health, Ash spent a decade at 1amBeauty, a subsidiary of SpaSourceOnline, where she served as Vice President and VP of Sales, scaling revenue growth and brand partnerships on Amazon. Ash's professional journey also includes time as a marketing director in both agency and healthcare settings.
Monday, February 23: Summit Day
8:40 AM Search: Keynote Panel Discussion: Balancing Your Search Efforts: Keeping Up with Traditional Search While Optimizing for AEO (Answer Engine Optimization)
Online shoppers expect instant, accurate answers every time they search—whether browsing through Google or tapping into AI-powered engines. With new technologies reshaping discovery, retailers face the challenge of excelling in both traditional search and the evolving realm of Answer Engine Optimization (AEO). In this session, leading search strategists reveal how to balance proven SEO best practices with innovative AEO techniques, ensuring retail brands remain visible, authoritative, and ready for the next wave of digital consumer behavior by:
- Staying on top of updates from Google and Meta to keep up with their evolving priorities
- Shifting focus to how LLM’s are completely changing how customers discover you
- Prioritizing rich content over keywords to show up in AEO searches
- Balancing the priorities of traditional search engines and LLM’s to make sure you’ve account for both
Tuesday, February 24
3:15 PM Track 2: Panel Discussion: Maximize Every Dollar: Proven Strategies for Ad Spend Efficiency That Drive Real Results
Maximizing the return on every advertising dollar is more critical than ever in today’s competitive retail landscape. Brands must leverage data-driven strategies and innovative tactics to optimize ad spend, eliminate waste, and boost performance across channels. During this panel discussion, industry experts reveal proven approaches to driving ad spend efficiency—helping retailers unlock real, measurable results that fuel sustainable growth and maximize marketing impact.
- Refining your audience targeting to focus on high-converting segments
- Implementing A/B testing for ad creatives and placements to identify the most effective strategies
- Taking advantage of automation tools for bidding and budget management
- Continuously analyzing campaign performance metrics to make data-driven adjustments
Check out the incredible speaker line-up to see who will be joining Ash.
Download The Latest Agenda