Arselie Miller | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Arselie Miller

Senior Director, Growth Marketing Guayakí Yerba Mate

A true powerhouse in digital marketing and eCommerce, Arselie Miller is a dynamic leader based in Los Angeles with a remarkable track record of driving growth and innovation in the food and beverage industry. With nearly two decades of experience building high-performing teams and developing strategic initiatives for industry giants like Nestlé, Dannon, FIJI Water, and Wonderful Pistachios, Arselie now serves as the Senior Director of Growth Marketing at Guayakí Yerba Mate, where her passion for sustainable agriculture and brand innovation comes to life. Arselie’s journey has equipped her with invaluable insights into what it takes to succeed in a rapidly changing retail landscape. Her hands-on experience across marketing, sales, merchandising, shopper, digital, eCommerce, and category analytics has enabled her to craft data-driven strategies and foster cross-functional collaboration that drives organizational success.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

4:20 PM Panel: eCommerce Growth Hacking Experimentation and Best Practices

  • Seizing market share through data-driven, rapid-fire experimentation 
  • Running the tried and true alongside the new and trending for continual CRO wins 
  • Rallying teams around a culture of innovation, and informed risk-taking 

Check out the incredible speaker line-up to see who will be joining Arselie.

Download The Latest Agenda