Annie Soderstrom

VP Digital Product SKIMS

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

Acknowledging customers don’t care which channel they use, as long as their experience is quick, easy & convenient
Making strides to better connect the digital and the physical retail environment to so you can offer more flexible and frictionless experiences
Thinking strategically about the entire journey and eliminating customer pain points
Creating strong alignment across all business units as well as constant iteration to take into account changing customer needs

Selecting a brand partner that will stand the test of time and provide mutual benefits
Using brand partnerships at scale
Providing a more compelling brand experience and deepening customer relationships through your partnership
Elevating products and engaging existing and new customers through your collaborations
Ensuring the brand partner’s audience is a good match for your business
Lessons learned along the way

Check out the incredible speaker line-up to see who will be joining Annie.