Annie Soderstrom

VP Digital Product SKIMS

Monday, February 24: The Future Customer Journey Summit (retailer only)

Conducting regular audits to identify barriers to innovation within existing processes.
Implementing agile methodologies to foster flexibility and responsiveness to market changes.
Empowering cross-functional teams to collaborate and innovate in a structured environment.
Utilizing data-driven insights from audits to prioritize and execute innovative initiatives effectively.

Acknowledging customers don’t care which channel they use, as long as their experience is quick, easy & convenient
Making strides to better connect the digital and the physical retail environment to so you can offer more flexible and frictionless experiences
Thinking strategically about the entire journey and eliminating customer pain points
Creating strong alignment across all business units as well as constant iteration to take into account changing customer needs

Check out the incredible speaker line-up to see who will be joining Annie.