Anne-Claire Baschet is the Chief Data/AI Officer at Mirakl. Previously, she was the Chief Product & Data Officer at Aramis Group, where she led the group e-commerce platform and the Data/AI strategy, collaborating with teams to create value through analytics, AI, and machine learning. Anne-Claire began her career as a Data Scientist at Mercer and AXA, then held various leadership roles in Data at AXA France, followed by roles in Data & Product at Voyages SNCF (in the CRMServices subsidiary), where she led and launched products such as the TGVPro mobile app, TGV Max, and the WiFi portal in TGV trains.
Monday, February 23: Summit Day
4:05 PM Search: Panel Discussion: Navigating the Blurring Lines Between Search and Discovery: How Evolving Discoverability Drives Revenue and Customer Loyalty
The boundaries between search and discovery are rapidly shifting, transforming how consumers find and engage with products online. Retailers must adapt to these changes by embracing new discoverability strategies that not only drive revenue but also build lasting customer loyalty. In this session, industry leaders explore how evolving search and discovery capabilities create seamless shopping experiences that captivate customers and fuel business growth by:
- Adapting to evolving search behaviors as AI assistants and generative AI platforms reshape how customers discover product
- Optimizing for AI-powered overviews and direct answers, focusing on semantic relevance and structured data
- Leveraging advanced analytics and AI-driven insights to track new customer pathways
- Diversifying digital presence across emerging platforms and conversational AI channels
Check out the incredible speaker line-up to see who will be joining Anne-Claire.
Download The Latest Agenda