eTail Virtual Summit & Expo 2021
February 23 - 25, 2021
Online (ET)


Andy Rossmeissl
Co-Founder & CEO
Faraday
Check out the incredible speaker line-up to see who will be joining Andy.
Download The Latest AgendaDay Two – Wednesday, February 24, 2021
Wednesday, February 24th, 2021
4:55 PM PANEL DISCUSSION: Creating A Customer-Focused Retention Strategy With Data At Its Core
Many retailers got acquired a whole new audience during the pandemic, and with a new audience comes new opportunity. Keeping these customers is the key to continued success In this case study, learn how to:
- Usher in newly acquired customers as they’re brought into the digital world throughout the Pandemic
- Create a feedback loop to listen to what customers are saying and building it into your newly formulated retention strategy
- Build custom tailored emails (i.e. how to use, asking for feedback and empowering the customer to help create “what’s next”)
- Feed in a social strategy and being adaptive with email content based on customer feedback