Andy Rossmeissl

Co-Founder & CEO
Faraday

Andy leads Faraday in its mission to empower all brands with consumer predictions at scale. A designer by training and lifelong software engineer, Andy is responsible for Faraday’s product strategy, data science organization, and corporate matters. Before co-founding Faraday in 2012, Andy founded Brighter Planet, the celebrated enterprise sustainability platform, where he began his 16-year obsession with creating value from data.

Check out the incredible speaker line-up to see who will be joining Andy.

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Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021

4:55 PM PANEL DISCUSSION: Creating A Customer-Focused Retention Strategy With Data At Its Core

Many retailers got acquired a whole new audience during the pandemic, and with a new audience comes new opportunity. Keeping these customers is the key to continued success In this case study, learn how to:

Usher in newly acquired customers as they’re brought into the digital world throughout the Pandemic
Create a feedback loop to listen to what customers are saying and building it into your newly formulated retention strategy
Build custom tailored emails (i.e. how to use, asking for feedback and empowering the customer to help create “what’s next”)
Feed in a social strategy and being adaptive with email content based on customer feedback