Amy Goffe is the SEO Lead at Our Place, where she's leading the transformation of how SEO, Brand, Creator, and Affiliate teams collaborate to win product discovery on Google, YouTube, and AI-powered platforms. With nearly a decade of experience building SEO and content programs, Amy specializes in breaking down organizational silos to capture search opportunities that now live outside traditional Google rankings—where ecommerce companies may be leaving revenue on the table. Before Our Place, Amy scaled SEO programs at high-growth companies including fintech leader Chime and cybersecurity platform CrowdStrike. At Our Place, she operates across five international markets and has pioneered frameworks that connect SEO strategy with influencer partnerships and video content—treating YouTube as the second-largest search engine it actually is, rather than just another social channel. Amy believes the future of product discovery isn't just about AI search; it's about the social platforms feeding AI models and the content they use to make recommendations.