Amy Crowther

Amy Crowther serves as Chief Client Officer at Incubeta, bringing over 15 years of global marketing and strategy expertise. Her career journey spans three continents, beginning in UK market research where she developed a deep understanding of consumer behavior and brand influence.

In Australia, as Strategy Lead at Dentsu, she managed major APAC accounts including Uniqlo and Huawei, while crafting award-winning campaigns for prominent Australian organizations. Her subsequent role as Global Strategy Lead at IPG Mediabrands (Reprise) saw her directing multi-regional teams and securing partnerships with global brands like Nestlé and Unilever.

Before joining Incubeta, Amy built and led the Brand and Media Strategy practice at Jellyfish, developing integrated creative and media solutions for global clients. Her approach combines behavioral science insights with marketing effectiveness, driven by her passion for understanding the intersection of human behavior and brand influence.