Amber Reyes | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Amber Reyes

Director Acquisition & Media Kopari Beauty

Amber Reyes serves as the Senior Manager of Acquisition and Media at Kopari Beauty, the leading clean beauty brand with clinically proven products that combine high-performance actives and natural ingredients. In her role, Amber manages the brand’s performance marketing channels including paid advertising, affiliate marketing & paid influencer marketing. With a rich background in paid media, she has honed her expertise through roles at Brandetize, Brown Marketing Strategies, and BuzzEngine. Amber is an alumna of Wittenberg University and resides in San Francisco, CA.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

3:20 PM Panel: Tackling TikTok: Maximizing Impact through Paid and Organic Strategies

  • Develop compelling and authentic content tailored for TikTok's audience and trends. 
  • Utilize TikTok's advertising platform to amplify reach and engagement through targeted campaigns. 
  • Foster community interaction and virality through strategic use of hashtags and challenges. 
  • Analyze performance metrics to refine and optimize both paid and organic TikTok strategies for maximum impact. 

Check out the incredible speaker line-up to see who will be joining Amber.

Download The Latest Agenda