Alok Jain

Senior Director, CRM, Loyalty and Marketing Analytics West Marine

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

Understanding the value of personalization in today’s crowded market
Determining the personalization tactics that drive long term retention
Using AI to find new ways to maximize real time personalization
Determining what your KPI’s should be an measuring success
Creating more relevant and personalized experiences with less reliance on hard to get customer data

Check out the incredible speaker line-up to see who will be joining Alok.