Allison McGuire

VP Marketing PaperMart

Allison has an accomplished history of building online marketing and ecommerce programs for national retailers. She previously held leadership positions at Harbor Freight Tools, Cheetah Digital, and Office Depot. Since joining Paper Mart in 2015, the company has gained exposure on the Today Show, NBC's Making It, Vogue Business, Wall Street Journal, and was named the #1 Most Trusted Site to Shop by Brightpearl. Allison is a member of Women in Retail Leadership and regularly speaks at industry events including Etail, PubCon, Consero’s CMO Forum, and the Roth Conference. She is on the CMO Advisory Board for Consero.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

4:20 PM Panel: Progressing From One Size Fits All To Personalized Loyalty Programs

Tailoring loyalty program offerings based on individual customer preferences and behavior.
Utilizing data analytics to segment customers and deliver personalized rewards and incentives.
Implementing dynamic loyalty tiers and rewards structures to increase engagement and retention.
Integrating personalized communication channels to enhance customer satisfaction and loyalty program effectiveness.

Check out the incredible speaker line-up to see who will be joining Allison.

Download The Latest Agenda