Allison Disney | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Allison Disney

Co-Founder & CEO MixMix

Allison Disney, Co-Founder and CEO of MixMix, is a brand marketing and consumer packaged goods veteran. She has a proven track record of partnering with cannabis operators to develop innovative cannabis brands and first-of-their-kind advertising campaigns. MixMix was born from this expertise to address unmet market needs and provide fun, easy ways to consume cannabis. Before entering the cannabis industry, Allison spent nearly two decades leading global teams to create award-winning advertising and marketing programs for iconic brands such as Ziploc, Bacardi, YouTube, Special K, Cheez-It, and Johnson & Johnson. She excels in crafting customer-centric strategies and distinctive brand experiences, and she frequently consults with purpose-driven start-up founders and early-stage brands in emerging, highly regulated, and fast-paced industries. A passionate advocate for the power of brand marketing and creativity to elevate the cannabis industry, Allison's views have been featured in Forbes, Ad Age, High Times, Green Entrepreneur, MJBiz Magazine, Muse by Clios, and more. She is the former Chair of the Marketing and Advertising Committee for the National Cannabis Industry Association, is a Founding Board Member of the Cannabis Media Council, and an Executive Board Member of the Center for Disability and Elder Law.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

3:20 PM Panel: Strategies for Effective Product Marketing in Regulated Industries

  • Navigating compliance requirements to craft compelling and compliant marketing messages 
  • Utilizing targeted digital marketing strategies to reach niche audiences within regulatory constraints 
  • Incorporating transparency and education into marketing campaigns to build trust and credibility 
  • Leveraging partnerships with industry influencers and experts to amplify compliant messaging and reach 

Check out the incredible speaker line-up to see who will be joining Allison.

Download The Latest Agenda