February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Allison Disney, Co-Founder and CEO of MixMix, is a brand marketing and consumer packaged goods veteran. She has a proven track record of partnering with cannabis operators to develop innovative cannabis brands and first-of-their-kind advertising campaigns. MixMix was born from this expertise to address unmet market needs and provide fun, easy ways to consume cannabis. Before entering the cannabis industry, Allison spent nearly two decades leading global teams to create award-winning advertising and marketing programs for iconic brands such as Ziploc, Bacardi, YouTube, Special K, Cheez-It, and Johnson & Johnson. She excels in crafting customer-centric strategies and distinctive brand experiences, and she frequently consults with purpose-driven start-up founders and early-stage brands in emerging, highly regulated, and fast-paced industries. A passionate advocate for the power of brand marketing and creativity to elevate the cannabis industry, Allison's views have been featured in Forbes, Ad Age, High Times, Green Entrepreneur, MJBiz Magazine, Muse by Clios, and more. She is the former Chair of the Marketing and Advertising Committee for the National Cannabis Industry Association, is a Founding Board Member of the Cannabis Media Council, and an Executive Board Member of the Center for Disability and Elder Law.
Check out the incredible speaker line-up to see who will be joining Allison.
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