Allison Disney | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Allison Disney

Co-Founder & CEO MixMix

Allison Disney, Co-Founder & CEO of MixMix, is a strategic brand builder, global marketer, and cannabis advocate on a mission to help people discover the fun and function of cannabis consumables. With nearly two decades of experience in brand marketing and consumer packaged goods, she has spent the last five years helping cannabis operators develop innovative brands and launch omnichannel marketing campaigns before founding MixMix, her premium infused drink mix brand. Her expertise and contributions to the cannabis industry have been featured in Forbes, Ad Age, High Times, and more. She is the Chair Emeritus of the Marketing and Advertising Committee for the National Cannabis Industry Association and a founding board member of the Cannabis Media Council.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

3:20 PM Track 4: Panel: Strategies for Effective Product Marketing in Regulated Industries

  • Navigating compliance requirements to craft compelling and compliant marketing messages 
  • Utilizing targeted digital marketing strategies to reach niche audiences within regulatory constraints 
  • Incorporating transparency and education into marketing campaigns to build trust and credibility 
  • Leveraging partnerships with industry influencers and experts to amplify compliant messaging and reach 

Check out the incredible speaker line-up to see who will be joining Allison.

Download The Latest Agenda