eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Alika Bhatia

Director of Market Development and Strategy for NuData Security Mastercard

Alika has worked with Mastercard for the past 5 years, currently as Director of Market Development and Strategy for NuData Security leading activities in the NAM region. Alika has an extensive background in Fraud and Cybersecurity fueled by her career at Mastercard. In her current role, Alika leads market wide initiatives to enable revenue including identifying market needs and product positioning, identifying new markets for expansion, conducting competitor analysis and driving product development to align with market. In her previous role within the organization, Alika was working as a Technical Customer Success Manager leading post-sales client relationships, connecting the dots between their unique fraud ecosystem and NuData's intelligence and detection capabilities.

Check out the incredible speaker line-up to see who will be joining Alika.

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