eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Alex Tshering, SVP of Marketing at FIGS
FIGS Logo

Alex Tshering


SVP of Marketing
FIGS

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020


2:05 PM Panel Discussion: Generation Z Email Expectations And Optimized Interactions

Generation Z has incredible buying power and they are in fact opening email, contrary to popular belief. Join this group of retailers as they walk you through the Gen Z trends they are observing and ideas for how to capture their attention and loyalty. This session will discuss:

  • The current Generation Z customer journey expectations and how to market to them
  • What aspects of messaging marketers need to focus on or enhance for retention and CLV
  • Exchanging information for product benefits—taking “advantage” of an open generation