Alec Hasse

1. 3:05: Powering Programmatic with Blockchain and AI For Better Outcomes 

Matt Wasserlauf, CEO, Blockboard

2. 3:15: How AI Has Changed the Customer Journey

Consumers are shifting to AI Search because they prefer Answers over Links. The question is how well is your brand showing up? AI Agents & Crawlers are becoming the most important visitors to your website. Are you optimized to retain control of the customer journey? 

Audience Learning Objectives: 

• How AI Search actually works 
• The future of websites if AI Crawlers are the primary consumer of content 
• Why AI Search converts at a > rate vs traditional search  

Chris Andrew, CEO & CO-Founder, Scrunch AI

3. 3:25: Vimeo 

4. 3:35 Drop the campaign calendar: Use AI to maximize relevance to each of your customers 

Discover how leading retailers like PetSmart use Hightouch to transcend the limits of campaign calendars and traditional rule-based customer journeys and unlock 1:1 personalization at scale. Drive incremental sales and deliver hyper-personalized customer experiences—all in a fraction of the time it takes with manual processes. 

Learning objectives:  

• Learn how retailers are utilizing AI Decisioning to deliver the best possible customer experience at the perfect moment—without the complexity of endless automation rules or A/B testing workflows. 
• Explore the benefits of continuous experimentation, where new marketing ideas can be tested rapidly and continuously optimized to create the best possible experience for every customer. 
• Gain insights into how to effectively test and evaluate the impact of AI Decisioning on key metrics such as engagement, incremental sales, and customer lifetime value. 

Alec Hasse, General Manager, Hightouch