Alan Smith
Chief Marketing Officer Ernesta
Monday, February 23: Summit Day
2:20 PM Loyalty: Panel Discussion: Redefining Clienteling Through Personalization, Technology, and Human Connection
The retail landscape in 2026 demands more than just transactions—it’s about building genuine relationships that keep shoppers coming back. With the rise of advanced personalization tools and digital clienteling platforms, brands must blend technology with authentic human connection. In this session, hear from retail experts as they share strategies for leveraging data-driven personalization alongside memorable, high-touch interactions to create lasting loyalty and elevate the customer journey by:
- Discovering how advanced personalization at scale—powered by CRM data and AI—enables retailers to deliver highly relevant recommendations
- Exploring the integration of digital tools, such as mobile apps and AR, to create seamless, interactive clienteling experiences
- Understanding the importance of blending online convenience with in-store exclusivity to offer a unified, “phygital” customer journey
- Emphasizing the enduring value of authentic human connection, with sales associates using technology to foster trust, emotional engagement, and personalized service
Check out the incredible speaker line-up to see who will be joining Alan.
Download The Latest Agenda