eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Adam Powell, VP, eCommerce at Hudson's Bay Company
Hudson's Bay Company Logo

Adam Powell

VP, eCommerce
Hudson's Bay Company

Check out the incredible speaker line-up to see who will be joining Adam.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

4:05 PM Checklist Panel: Wading Through The Challenges of Omni-Channel Attribution

The ability to properly measure the impact of your marketing efforts across channels is critical to justify spend, but still a hard nut to crack. In this panel, learn how A&F, HBC and Mattel are approaching attribution on various channels and the changes they have made along the way to glean more accurate insights. Review ideas around:

  • Measuring performance accurately—the tools that are helping to bridge consumer touchpoints
  • Understanding the influence that online has on offline and vice versa
  • Integrating the data across touchpoints