Adam Goldston

Co-Founder Athletic Propulsion Labs (APL)

Athletic Propulsion Labs was founded in March 2009, by then 23 year-old identical twins Adam and Ryan Goldston. As former two sport collegiate athletes, playing both basketball and football at the University of Southern California, Adam and Ryan envisioned creating a company providing revolutionary products symbolizing the ultimate intersection of design and performance.

Today, Adam and Ryan Goldston are recognized as accomplished inventors with numerous U.S. and foreign patents including U.S. utility patents 8,112,905, 8,347,526, 8,495,825, 8,621,766 and 8,732,983 where they are named inventors for the company’s revolutionary Load ‘N Launch® Technology. With the launch of their inaugural shoe in June 2010, the Concept 1 basketball shoe, they became the creators of the first shoe proven to instantly make you jump higher due to APL’s revolutionary 8-spring Load ‘N Launch Technology in the forefoot. As a result, the Concept 1 became the first shoe banned in the NBA’s 64-year history for performance reasons for “providing an undue competitive advantage.”

Following the success and media attention generated by the APL Concept 1 basketball shoe, the company quickly adopted the “Banned by the NBA” tagline to augment its original “Stop Dreaming. Jump Higher.” A new 6-spring running version of the patented Load ‘N Launch Technology designed to instantly provide a heightened level of running performance with less effort, was launched in June of 2014 along with the company’s new Propelium midsole technology for running. More recently APL successfully entered the active wear market with a variety of highly touted products that seamlessly mix technology and style.

Co-Founders Adam and Ryan have been honored at the White House as part of the Empact 100 which recognizes the Top 100 Entrepreneurs age 35 and under in the U.S. Athletic Propulsion Labs was also recently named as “One of the Five Best New Sportswear Brands in the World” by ISPO, the international sporting goods organization in addition to being named to the 2015 Game Changers List by Men’s Fitness. Most recently, Adam and Ryan were selected to the Forbes 30 Under 30 class of 2016 in the Retail & Ecommerce category. This list recognizes America’s top young entrepreneurs and game changers representing the countries future and present leaders.