eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Adam Goldston, Co-Founder at Athletic Propulsion Labs (APL)
Athletic Propulsion Labs (APL) Logo

Adam Goldston

Athletic Propulsion Labs (APL)

Check out the incredible speaker line-up to see who will be joining Adam.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

2:10 PM C-Level Chat: How The APL Obsession Went From Organically Grown To Omni-Channel

Adam and Ryan Goldston, Founders of APL, will talk about the genesis of the company and how they built it from the ground up without raising outside capital. Listen to their omni-channel growth story - being one of the first digitally native footwear brands to successfully build an online community of customers, organically. With a small team, they took the brand from being online only to integrating global wholesale and have now successfully opened their first flagship at The Grove in Los Angeles, where they became the first independent, digitally native brand to do so. They'll walk you through the evolution of the brand and how social media and in-person experiences has played an integral part and what the future of retail looks like in their eyes.