Ada Pally

VP of Marketing Northbeam

Ada Pally is an executive leader specializing in data-driven marketing strategies and advanced attribution modeling to optimize performance and ROI. Ada has guided B2B SaaS and Martech companies with scalable strategies that unify marketing, sales, CS and product efforts. As a thought leader in marketing attribution, she frequently shares insights on leveraging machine learning and analytics to understand customer journeys, allocate resources effectively, and drive measurable growth.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:00 PM Innovation Theater: The Future of Attribution: Northbeam's New Clicks & Views Model Explained

Traditional click based attribution methods often fail to capture full funnel impact, leading advertisers to undervalue the contribution of impression based channels like Tiktok, Snap, and YouTube. Northbeam’s new Clicks + Views Enhanced (C+Ve) model solves that challenge. Connecting platform impression data with Northbeam’s infinite look back and deterministic attribution, brands now have a reliable, data-driven way to measure performance from impression to purchase. Learning Objectives: How click based attribution might be limiting your growth Where data quality and modern attribution approaches can unlock new channels Understand the value of the view- example optimizations you can make with C+Ve

Check out the incredible speaker line-up to see who will be joining Ada.

Download The Latest Agenda