Ada Pally

VP of Marketing Northbeam

Ada Pally is an executive leader specializing in data-driven marketing strategies and advanced attribution modeling to optimize performance and ROI. Ada has guided B2B SaaS and Martech companies with scalable strategies that unify marketing, sales, CS and product efforts. As a thought leader in marketing attribution, she frequently shares insights on leveraging machine learning and analytics to understand customer journeys, allocate resources effectively, and drive measurable growth.