Aaron Waters | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Aaron Waters

Head of Sales and Partnerships Legitimate

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

11:35 AM Innovation Theater: Connected Marketing: Leveraging NFC to Unlock New Revenue Streams and Customer Engagement

Breakthrough NFC technology that transforms passive products into interactive brand moments – no app downloads, no friction, just pure connection. 

  • Physical products become intelligent, allowing sales to start an ongoing digital relationship and continuous customer engagement. 
  • Transform every piece of merchandise from passive products into a living, breathing portal of brand insights, exclusive content, and customer-first experiences. 
  • Create a direct digital dialogue with customers, turning every physical product into a dynamic, interactive platform for storytelling, rewards, and community building. 

Check out the incredible speaker line-up to see who will be joining Aaron.

Download The Latest Agenda