eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Ryan Marfone

Creative Director
The Home Depot

Ryan is a tech entrepreneur, investor, designer, author, and speaker from the sunny beaches of Southern California. He’s the guy you want to call when you need someone to think big, be customer-centric, and back it up with the know-how and will to work smart and fast. He has worked with some of the largest (and smallest) brands in Tech, E-Commerce, Music, Gaming, and Virtual Reality across the United States and the UK. Ryan is currently focused on the Interconnected Retail strategy at The Home Depot, blending the physical and digital channels into seamless customer experiences.

5:15 PM Panel Remix: Centralizing Commerce Across Omni-Channels

This panel delves into all things omnichannel.  Learn how to transform your culture to execute successful omnichannel initiatives; what works, what doesn’t, and what’s in the pipeline for leading retailers:
•Structure your organization around the execution of  omnichannel, including a  “buy anywhere/ship anywhere” mentality 
•Harness your brick and mortar presence to drive unified commerce with store inventory and transaction history at the core
•Develop a holistic picture of your customer as the foundation for your omnichannel strategy

2:50 PM Creative Director Panel: The Creative Combination--Experiential, Innovative And Disciplined

The executives who oversee creative have the challenge of balancing brand with cutting-edge ideas. With so many entry points to connect with the customer, brands must be innovative yet disciplined; messages across channels need to surprise and delight, inform and entertain—these panelists will do just the same as they discuss their experiential marketing tactics:
•Taking bold, outside box steps while still maintaining brand identity 
•Finding new channels for customer engagement and testing how a story plays on these channels
•Launching creative campaigns with consumer and audience feedback via qualitative and quantitative data 
•Using the flagship store as a creative marketing channel and integrating digital campaigns
•Taking results back to the drawing board and collaborating internally for future success