eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Raphi Mahgerefteh

CEO Allurez

Raphi Mahgerefteh is the founder and CEO of Allurez, a direct to consumer brand of fine jewelry that was born online. Raphi is an expert in E-commerce, retail, technology, and luxury goods with over 10 years of experience. Raphi has grown Allurez into a multi million dollar brand, and has been featured in Forbes magazine, Entrepreneur magazine, the Huffington Post, as well as many other publications. Besides running Allurez Raphi is also an avid investor having backed various startups.

Check out the incredible speaker line-up to see who will be joining Raphi.

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