eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Raphi Mahgerefteh


Raphi Mahgerefteh is the founder and CEO of Allurez, a direct to consumer brand of fine jewelry that was born online. Raphi is an expert in E-commerce, retail, technology, and luxury goods with over 10 years of experience. Raphi has grown Allurez into a multi million dollar brand, and has been featured in Forbes magazine, Entrepreneur magazine, the Huffington Post, as well as many other publications. Besides running Allurez Raphi is also an avid investor having backed various startups.

11:40 AM Panel Remix: The Optimization Of Transactional Emails

Your customer buys. They get their receipt. They get their shipping confirmation. But there can be more. How are you using transactional emails to  upsell and inform customers? This panel will show you how.
•Turning receipts into revenue to balance function with a touch of marketing
•Understanding what kinds of email messages are most successful to (1) acquire customers and (2) retain buyers
•Adding in connection points, making transaction email into an interaction email (ie, UGC and product use suggestions)

2:40 PM Panel Remix: Driving Sales From Mobile Devices

According to Akamai, 50% of consumers use smartphones for product insight, but only 20% complete the purchase on the device. Our panelists know that consumers love mobile browsing, but mobile purchasing not so much, and have set themselves an ambitious goal for mobile conversion to match traffic over the next 12 months. Don’t miss this insightful panel that will give you important tools to meet and exceed your mobile customer conversion goal:
•Develop a clear picture of which mobile experiences are best for your customer 
•Reduce the effects of slow page load performance 
•Allow a seamless checkout experience, online and instore