eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Michael Sisson

Product Owner, Global Personalized Programs
Amway

For more than 20 years, Michael has led digital, sales and marketing teams that create truly unique and personalized omni-channel conversations.  At Amway, he leads their Global Campaign Management & Personalization teams, with a focus on delivering personalized 1:1 interactions by developing winning strategies for new customer acquisition, milestone-based business coaching, achievement, retention & renewal.  “Our goal is to improve the lifetime value of our Amway business owners by delivering rewarding, highly personalized & targeted digital experiences that stimulate achievement, amplify passions and drive selling & sales through data driven, in-the-moment personalization.”

Amway, the world’s largest direct selling company, is powered by brands that do wonders, opportunities that empower, relationships that endure and global citizenship that’s purposeful.  Before joining Amway, Michael founded Chakam Consulting which provides digital transformation business solution consulting services.

The Sisson family is comprised of Debbie, Michael’s college sweetheart, their 3 sons, 1 daughter-in-law and 2 grandchildren.



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