eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Michael Sisson

Product Owner, Global Personalized Programs

For more than 20 years, Michael has led digital, sales and marketing teams that create truly unique and personalized omni-channel conversations.  At Amway, he leads their Global Campaign Management & Personalization teams, with a focus on delivering personalized 1:1 interactions by developing winning strategies for new customer acquisition, milestone-based business coaching, achievement, retention & renewal.  “Our goal is to improve the lifetime value of our Amway business owners by delivering rewarding, highly personalized & targeted digital experiences that stimulate achievement, amplify passions and drive selling & sales through data driven, in-the-moment personalization.”

Amway, the world’s largest direct selling company, is powered by brands that do wonders, opportunities that empower, relationships that endure and global citizenship that’s purposeful.  Before joining Amway, Michael founded Chakam Consulting which provides digital transformation business solution consulting services.

The Sisson family is comprised of Debbie, Michael’s college sweetheart, their 3 sons, 1 daughter-in-law and 2 grandchildren.

8:50 AM Keynote Panel Remix: Using Email Content To Drive Not Only Loyalty, But Revenues

Email is the most direct channel to your best customers, and its content can drive the customer to become even more loyal. Panelists give heir best tips to examine types of email content generation to get the best ROI on your email programs:
•Using UGC in the best way possible (how to best use what your customers are already giving you)
•Using content to drive click-throughs (not just opens)
•Training your customers to engage with your content, even if that doesn’t lead to a sale every time