eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Laura Joukovski

SVP, Media

Laura Joukovski (LJ) is SVP of Media at TechStyle, where she leads a global team responsible for end-to-end global customer acquisition from creatives, to media buying to measurement and attribution.  She oversees a media budget of $125M+ across TechStyle’s portfolio of brands, including JustFab, ShoeDazzle, Fabletics and Fabkids.  Over the past five years she has helped to build and scale the TechStyle brands in a variety of roles, including launching the Fabletics brand, leading the Analytics team to fuel data-driven decisions across brands and geographic regions, and scaling a world-class internal media buying agency servicing all TechStyle’s brands.  

Prior to joining TechStyle, LJ was on the founding team of FabKids as COO/CFO.  FabKids was acquired by TechStyle (formerly JustFab, Inc.) in January 2013.  LJ’s start-up experience also includes scaling Tea Collection, a high-end children’s apparel brand in San Francisco, where she served as COO/CFO from early stages to a profitable, multi-channel venture. She’s worked in larger companies also, both as a management consultant with Booz Allen Hamilton and in house with Levi Strauss & Co. LJ loves tackling tough business challenges and has a strong track record of growth hacking by digging in and deeply understanding the numbers and the key drivers for profitable growth.  She’s skilled at partnering with stakeholders at all levels to get results.

9:25 AM Keynote: Machine Learning For Modern Advertisers (How To Stand On The Shoulders Of The Giants)

We’ve heard all of the buzz words (machine learning, big data, AI…), and many of us are enthusiastically embracing the data revolution.  It can be dizzying to know where to start, or how to drive actionable, let alone profitable, insights.  The folks sitting on the biggest treasure troves of data are the same folks who are also the key media partners for modern advertisers.  Who knows more about you than Facebook & Google?  The good news for advertisers is that they have every incentive to help you find your audience.  The good news for all of us as humans is that they also have every incentive to protect our privacy.  The great news is that machine learning allows these seemingly opposing needs to be met, profitably for all involved.  In this session we will explore how modern advertisers can make the most of their relationships with today’s media giants, and mix in their own first party data for-the-win.