eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Kristina Allebach

REEDS Jewelers

Kristina Allebach is the Chief Information Officer for REEDS Jewelers, Inc. Kristina is responsible for new and existing technology assets across physical and online channels, information governance and security, regulatory compliance, and technology operations and works with the executive team to ensure that technology investments deliver the expected benefits to the enterprise.

Prior to joining REEDS, Kristina held a variety of roles in both consulting and executive management in the Life Sciences industry where she held IT portfolio management and development operations executive roles.Outside of work, Kristina enjoys spending time with her two crazy girls, participating in CrossFit, and reading. Her favorite recent read is ‘Quiet: The Power of Introverts in a World that Can’t Stop Talking’ by Susan Cain.

10:55 AM CIO/CTO Keynote Panel Discussion: Agents For Automation And Change Within Your Organization

The CTOs and CIOs of top retail are getting more attention than ever, as siphoning through technology to be lean, systematic, and strategic, to avoid the “duct tape” method to be seamless is imperative. The leaders on this panel discuss:

• With retailers moving so fast and do more with less, at one point is less not enough?
o Examining your internal team and ensuring immediate decisions can be made to avoid analysis paralysis 
• Prioritization: weighing opinions and needs of the company before jumping on a new, hot tech…which tech is right for your company?
• How to outsource tech, delegate, or group tech together? What will move the needle?
o Building immersive environments that have cloud, AI, and ML capabilities
• Reality Versus Virtual Reality: opinions on how VR can work in verticals. How does it track back to converting sales?