Evan Moore

VP, Product Goop

Evan Moore is the VP of Digital Product at goop - Gwyneth Paltrow’s innovative contextual commerce lifestyle brand. As the head of the digital product team he oversees the development of goop’s digital platform and consumer experiences. Over the past year he has helped goop more than double its conversion rate, drive large improvements in retention and lifetime value, drastically ramp its paid marketing efforts, and grow engagement and traffic to meet steep display advertising inventory demands. Prior to joining goop, Evan was the Director of Product for Ticketmaster’s Commerce Platform - a set of services and API’s which handle more than $2 billion in transactions in the US alone. Evan has also spent time with other hyper-growth retail brands like Beautycounter and launched multiple consumer facing properties with e-commerce veteran Shopzilla (now Connexity). Evan loves tackling large strategic challenges with deep analysis, pragmatic solutions, and innovative ideas.