eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Erin Everhart

Sr. Manager, Media Strategy & Mobile
The Home Depot

Erin Everhart is a brand marketer, digital strategist and content developer. She's currently the Senior Manager, Media & Mobile for The Home Depot where she oversees cross-channel media strategy. Previously, she ran the digital marketing department at a web development agency supporting mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and channel marketing at conferences nationwide. Follow her on Twitter @erinever.

2:05 PM PREDICTION PANEL AND RETAILER ROUND-UP: Forecasting The Future Of Retail

Place your bets on these predictions and review what these retailers’ biggest AHA moments were at eTail! The leaders on this panel take their years of experience and share what they think it takes for a company to grow in today’s market with the most cutting edge tech:
• Stores vs. online vs. pop-ups: what experiences can we expect for 2019? Did you hear something at eTail that made you go “that would work for me!”?
• The next gen of your colleagues: data scientists > marketers…how are you going to continually train?
• Verbal search and its impact—how will the search ecosystem change? Is this something that can be implemented ASAP?
• AR and VR: best case uses today but looking out for tomorrow’s opportunities…is this a reality or still all a pipe dream? What did you hear at eTail?
• What was your biggest a-ha! Moment at eTail West?