eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Elijah Kirsch

Sr. Director, Acquisition Marketing
US Auto Parts

1:40 PM Mobile UX Lightening Round: Your Top Priorities For Mobile UX

In this lightening round of best practices, the panelists break down what your top priorities for mobile UX need to be for 2018 and beyond:
•Aligning mobile priorities  to ensure all search projects are keyed in to be Google AMP’ed
•Preferential product page placement to grab customers
•Hybrid adaptive versus responsive: a quick checklist of pros and cons
•Reviewing performance factors for your UX

4:50 PM Achieving Best Results From Mobile SEO Performance & Google

According to Google, mobile now accounts for 58%-60% of overall search volume. Elijah Kirsch (Vice President at US Auto Parts) will discuss ways to improve your mobile SEO and practical steps you can take to increase your site’s mobile traffic and revenue.