eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Elijah Kirsch

VP, Marketing
US Auto Parts

elijah kirsch isn’t good at bios (he also don’t like his name capitalized, it’s weird, he knows). He  has worked at Cars.com managing the SEM team and currently works US Auto Parts running the marketing team (though he likes numbers more than cars). Recently he has been focused on UI/UX/design for mobile and creating consumer engagement on site (as part of a larger SEO strategy).



9:50 AM Interactive Roundtables

Join our small group discussions hosted by search and online advertising experts. Bring your questions, because they’ll have answers!  As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir 

Table #2: Voice Search, Chatbots And AI – Improving The Mobile Shopping Experience
Moderator: John Palek, Director of Sales, YourAmigo
Retail Moderator: Elijah Kirsch, Sr. Director, Acquisition Marketing, US Auto Parts

Table #3: How Paid Insights Can Inform Your Organic Strategy, And Vice Versa
Moderator: Hussein Ebied, Sr. Director of Strategy, Pacific
Retail Moderator: Anittah Patrick, Director of Digital Marketing, Cubesmart

Table #4: You Vs. Data: Where the Human Fits In The Modern Search Marketing Strategy
Moderator: Zack Goldman, Manager, Solutions Analytics, Sidecar
Retail Moderator: Christy Roberts, Director, Paid Search, Petco

Table #5: Self-Driving The Customer Journey: Uniting Search And Social For Seamless Shopping Experiences
Moderator: Wes MacLaggan, SVP Marketing, Marin Software
Retail Moderator: Jonathan Sacks,Senior Digital Marketing Manager - Search Engine & Social Media, American Eagle

Table #6: Better Search Through Understanding: Improve The Customer Journey With Knowledge-Based Search
Moderator: Richard Grey, VP, Customers, Twiggle

12:10 PM Interactive Roundtables

Join our small group discussions hosted by search and online advertising experts. Bring your questions, because they’ll have answers!  As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir 

Table #2: Voice Search, Chatbots And AI – Improving The Mobile Shopping Experience
Moderator: John Palek, Director of Sales, YourAmigo
Retail Moderator: Elijah Kirsch, Sr. Director, Acquisition Marketing, US Auto Parts

Table #3: How Paid Insights Can Inform Your Organic Strategy, And Vice Versa
Moderator: Hussein Ebied, Sr. Director of Strategy, Pacific
Retail Moderator: Anittah Patrick, Director of Digital Marketing, Cubesmart

Table #4: You Vs. Data: Where the Human Fits In The Modern Search Marketing Strategy
Moderator: Zack Goldman, Manager, Solutions Analytics, Sidecar
Retail Moderator: Christy Roberts, Director, Paid Search, Petco

Table #5: Self-Driving The Customer Journey: Uniting Search And Social For Seamless Shopping Experiences
Moderator: Wes MacLaggan, SVP Marketing, Marin Software
Retail Moderator: Jonathan Sacks,Senior Digital Marketing Manager - Search Engine & Social Media, American Eagle

Table #6: Better Search Through Understanding: Improve The Customer Journey With Knowledge-Based Search
Moderator: Richard Grey, VP, Customers, Twiggle

1:00 PM Mobile UX Lightening Round: Your Top Priorities For Mobile UX

In this lightening round of best practices, the panelists break down what your top priorities for mobile UX need to be for 2018 and beyond:
•Aligning mobile priorities  to ensure all search projects are keyed in to be Google AMP’ed
•Preferential product page placement to grab customers
•Hybrid adaptive versus responsive: a quick checklist of pros and cons
•Reviewing performance factors for your UX

4:50 PM Achieving Best Results From Mobile SEO Performance & Google

According to Google, mobile now accounts for 58%-60% of overall search volume. Elijah Kirsch (Vice President at US Auto Parts) will discuss ways to improve your mobile SEO and practical steps you can take to increase your site’s mobile traffic and revenue.