eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA

1.888.482.6012

Main Day One: Omni-Channel & Unified Commerce Strategies

7:25 AM - 7:25 AM Registration

7:25 AM - 7:55 AM Grab 'N Go Breakfast In The Exhibit Hall


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Megan Kessler

Program Director
eTail West
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Greg Ashton

Program Director
eTail West

8:05 AM - 8:20 AM Chairperson's Remarks

8:20 AM - 8:45 AM Keynote: Delivering Great Experiences That Drive Customer Loyalty And The Organization Behind Them

Noam Paransky, SVP, Digital, Gap Inc.
One year into leading the digital sales and engagement channels at Gap Inc. after nearly 2 decades of advising dozens of retailers and brands, Noam will share his perspectives on how retailers can successfully embark on digital transformation initiatives. In this session, he will share how Gap Inc. is transitioning to a customer obsessed culture by delivering omni-channel experiences that drive loyalty through multi-channel/ multi-brand purchases. Whether it’s making digital marketing smarter and more personalized, driving a faster and more responsive web experience, or testing new in-store technology that allows the associate to provide better service, Noam will share his perspectives on what new experiences are on the horizon and what Gap Inc. has learned along the way.
•Build a continuous improvement/performance oriented culture
•Integrate and unify customer and digital activities across the organization
•Understand how Gap Inc. and its brands are enhancing their digital experiences, and what we’ve learned about driving customer lifetime value.
•Implement a test and learn approach in a large company at scale and the impact and benefit being driven from recent tests, including initial results and feedback.

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Noam Paransky

SVP, Digital
Gap Inc.

8:45 AM - 9:05 AM CEO Chat: Being A Digital Leader For Today’s Retail World

Laura Heller, Editor, Retail Dive Miki Racine Berardelli, CEO, KIDBOX
With an inspiring career, awarded as one the “Top Women in Cross-Channel Retail” and “Top Brand Marketer,” personable Miki discusses how she has transformed herself and businesses from traditional to digital, and how to continuously look out for what—or who—is next. Hear about her latest venture, KIDBOX, and what trends she is excited about.

This session will be moderated by Laura Heller, Editor, Retail Dive.

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Miki Racine Berardelli

CEO
KIDBOX
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Laura Heller

Editor
Retail Dive

9:05 AM - 9:45 AM Daybreaker Welcome Party In The Exhibit Hall

GOOD MORNING, ETAILERS! Get hyped up for the BEST. CONFERENCE. EVER. With pumping music waking you up and new people eager to meet you, this “daybreaker” style party, the grand opening of the Exhibit Hall, is sure to get you moving!

9:45 AM - 10:10 AM Keynote Panel Discussion: Evolving Your Digital Organization For The Future

Harsh Acharya, Head of Product Management & Intrapreneur, Dell Dhritiman Saha, SVP, Digital, J. C. Penney
This keynote panel delves into how to evolve your digital organization. During the panel, learn how to transform your culture to execute successful omni-channel initiatives: what works, what doesn’t, and what’s coming down the pipeline for leading omni-channel retailers…because the best leaders know when balancing innovation with profit , you don’t have to sacrifice one for the other.
•Looking at barriers to cultural transformation
•Keeping up with and mapping changes for the very short term, short term, and long term
•Realistic goals and sales milestones: growing the business and ensuring scalability
•Developing an overall data-centric picture of your customer as the foundation for your business strategies

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Harsh Acharya

Head of Product Management & Intrapreneur
Dell
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Dhritiman Saha

SVP, Digital
J. C. Penney

10:10 AM - 10:35 AM Keynote: How To Win Customers On Their Purchase Path

Jason Miller, Chief Commerce Strategist, Akamai Technologies
Rising consumer expectations for digital and in-store experiences require retailers to continue to innovate to be everything that consumers expect them to be. In a recent Akamai study, poor customer experience was cited as one of the top reasons that consumers will abandon a website, and that those bad experiences cause consumers to have a more negative perception of that company. In this session, we will discuss how successful retailers have tackled these challenges, and highlight examples of how great customer experiences have helped brands succeed.

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Jason Miller

Chief Commerce Strategist
Akamai Technologies
Hudson’s Bay Company which is one of the fastest-growing department store retailers in the world, includes eight banners, with more than 65,000 employees around the world. The HBC global supply chain network has over 5.5 million square feet of DC space, +5,000 associates with ocean, air, truckload, and parcel transportation management for Digital (eCommerce) and retail channels. HBC Digital Operations supports the $2.5B online business. And Erik keeps his head above water, with a good laugh, too. Join the conversation with Forbes to hear how he does it.

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Erik Caldwell

SVP, Supply Chain & Digital Operations
Hudson's Bay Company
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Barbara Thau

Retail Business Reporter
Forbes

11:00 AM - 11:30 AM Get Your Buzz On Morning Break In The Exhibit Hall

This break begins all the fin and games for your change to win cash at our famous XBOX Tournament!

11:30 AM - 12:00 PM C-Level Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature Of Today’s Consumer

Suzanne Hader, CMO, Halston Nicolas Reynaud, CMO & VP, eCommerce (Apparel), Sears Holdings Corporation Brock Weatherup, EVP, Strategic Innovation & Digital Experience, Petco
Omni remains a massive opportunity, and a massive challenge in retail. By building functionality to link your channels, you can ensure there is recognition of the customer when they travel between them. These executives have discovered these keys to omni success by:

•Keeping track of customers that are shopping in both channels
•Being able to send communications digitally
•Creating a retention focused experience after customers leave your store
•Taking advantage of omni-channel opportunities (in-store try on, purchase in-store, make reservations for an appt in–store, etc.)

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Suzanne Hader

CMO
Halston
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Nicolas Reynaud

CMO & VP, eCommerce (Apparel)
Sears Holdings Corporation
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Brock Weatherup

EVP, Strategic Innovation & Digital Experience
Petco

12:00 PM - 12:25 PM Keynote: The Path Is Not Linear: Search And Display In An Omnichannel World

Jaysen Gillespie, VP, Analytics, Insights and Data Science, Criteo

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Jaysen Gillespie

VP, Analytics, Insights and Data Science
Criteo

12:25 PM - 12:50 PM Keynote Fireside Chat: Cutting Through: How The World’s Largest Retailer Is Creating A New Future Of Retail, One Fashionable Experience At A Time

Preston Bottomy, GM, Menswear, Accessories & Prestige Beauty, Jet.com Sarah Veit Wallis, VP / GM, Lifestyle, Walmart.com
The past 18 months have been busy across the ecommerce landscape, and at Walmart ecommerce. In this session with the Fashion leadership team, we’ll discuss their recent moves to elevate the Fashion experience across Walmart.com and Jet.com within the context of a rapidly changing retail, technology, and customer landscape.
•What does “seamless commerce” really mean in practice?
•What is the role of digital and brands in fashion commerce?
•Technology and consumer trends impacting the online fashion world

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Preston Bottomy

GM, Menswear, Accessories & Prestige Beauty
Jet.com
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Sarah Veit Wallis

VP / GM, Lifestyle
Walmart.com

12:50 PM - 1:50 PM Meet & Greet Lunch & Networking For All Attendees

12:50 PM - 1:50 PM Private Lunch Hosted By Mobify

12:50 PM - 1:50 PM Private Lunch Hosted By Clicktale

12:50 PM - 1:50 PM Private Lunch Hosted By ContentSquare

Track A: Beating Amazon/Winning Internationally / Marketplace Growth

1:50 PM - 1:55 PM Chairperson's Opening Remarks

1:55 PM - 2:20 PM Global Perspectives: Adapting Your User Experience Based On Region

Ali El Husseini, PHD., VP, Global, Overstock.com
Overstock is operating in over 100 countries. Knowing where eCommerce is booking and where business is growing is a key priority to this multi-billion dollar business. Join Dr. Ali El Husseini to understand how to conduct accurate research and developing KPIs for your global eCommerce initiatives by:
•Knowing what is valued in the different cultures and highlighting that online
•Filling up category gaps at the right price point
•Adjusting the digital experience to meet the user’s need
•Providing an end-to-end UX experience and a superior post purchase experience

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Ali El Husseini, PHD.

VP, Global
Overstock.com

2:20 PM - 2:40 PM Personalize Individual Customer Interactions In Real-time With SmarterHQ

Michael Osborne, CEO, SmarterHQ
Understand how to create 1:1 experiences for your customers in this dynamic presentation, hosted by SmarterHQ.

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Michael Osborne

CEO
SmarterHQ

2:40 PM - 3:10 PM Panel Remix: Stealing Smart From Amazon

Ryan Hilterbran, VP, Global eCommerce, Cabeau Sam Mullins, VP, eCommerce, GOJO Industries
Can you compete with Amazon? You can definitely contend with them, and emulate some of their smartest tech moves if it makes sense for your business. Stick to your brand core as the panelists help you steal smart.
•Staying ahead of pricing competition across market places, without diluting your brand
•Speedy shipping: enhancing logistics for omni-capabilties without killing margins
•How to “sell off” excess inventory without ruining brand image
•Enhancing product rank through advertising
•Driving traffic to your brand site without any friction

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Ryan Hilterbran

VP, Global eCommerce
Cabeau
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Sam Mullins

VP, eCommerce
GOJO Industries

3:10 PM - 4:10 PM Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

4:10 PM - 4:35 PM CEO Chat: How Luxury Brands Should Approach the Collaborative Economy in the Digital Age

Jennie Baik, Co-Founder & CEO, Orchard Mile
Luxury sharing allows consumers with high-end tastes but not a sky-high income to rent "the experience" rather than being weighed down by ownership of products. In this eye opening talk, Jennie explains how retailers can shift their mindset to take advantage of the collaborative economy by:
•Fulfilling your customer’s needs of attainability, service, timeliness and experience
•Providing an added personal touch and an element of surprise to existing “owned” products
•Bringing luxury to a new audience through social media and millennial ambassadors

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Jennie Baik

Co-Founder & CEO
Orchard Mile

4:35 PM - 4:50 PM Captivate, Activate, and Automate Across All Channels

Justin Zhu, Co-Founder & CEO, Iterable
Looking to make more sales across channels? Iterable is here to show you how in this hard hitting session.

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Justin Zhu

Co-Founder & CEO
Iterable

4:50 PM - 5:15 PM Having A Digital Focus On Asia

Harsh Acharya, Head of Product Management & Intrapreneur, Dell
With a borderless web, the possibilities as to where your next customer may be is endless. But as many companies continue to focus on Asia, there are complicated layers to understand how those regional customers buy. Join Harsh in this overview of how to have a digital focus on Asia and what he and the Dell team have discovered:
•Differentiating buying habits between Asian countries, especially China
•Learning how digital is being integrated into brick and mortar
•Accepting different methods of payment
•Social media best practices, and becoming knowledgeable about communication preferences
•Looking at mobile adoption and the penetration of different regions

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Harsh Acharya

Head of Product Management & Intrapreneur
Dell
Speed to deliver has become the hottest subject in eCommerce. But can your business support the supply chain economics? There are extremely creative and viable options for delivery today—and we’re not just talking drones. The executives on this panel offer their ideas for:
•Examining your brand’s demographic and customer base to assess if same day or next day delivery is achievable
•Competing with Amazon and Google: how to assess which speedy delivery options will work for your brands without cutting into profit margins
•Re-thinking supply chain economics with local same day delivery: is it worth the loyalty, or is it cutting too much into profit?
•Driving in-store pick-up perks: connecting endless aisle to boost fulfillment options

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Eric Lewis

SVP, Global Operations
Casper
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Jenica Myskowski

COO
Paper Source
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Larry Yarchever

Senior Buyer
ShoeMetro

Track B: Reimagining Online and Instore

1:50 PM - 1:55 PM Chairperson's Opening Remarks

1:55 PM - 2:20 PM Case Study Remix: Reimagining The Modern Retail Experience

Zach Overton, VP, Experiential Marketing & GM, 837, Samsung Electronics
As technology advances, the opportunity for face-to-face interactions with a brand and its consumers diminishes, but the need for retailers to create meaningful engagements is necessary to develop a strong clientele base. Rather than trying to compete with online shops, stores need to supplement the ecommerce experience, moving towards a broadened value proposition for consumers—offering a personalized level of curation, service, experience and entertainment that cant be satisfied solely online.
By revolutionizing the retail concept, 837 has allowed Samsung to create an authentic, two-way conversation with customers, focusing on interaction vs. transaction. Zach explains how his team:
•Moved from speaking at customers about tech specs and product features to engaging with them through immersive experiences
•Placing products at the heart of passions like cooking, film, art and music
•How Samsung is embracing “cultural moments” and showcasing how technology can enhance customers’ everyday lives

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Zach Overton

VP, Experiential Marketing & GM, 837
Samsung Electronics

2:20 PM - 2:40 PM Personalize Anytime, Anywhere With Certona

Dean Hanson, VP, Sales, Certona
This session looks at ways to enhance and engage customer relationships using personalization.

Dean Hanson

VP, Sales
Certona
The customer journey is one of, it not the, most important aspects of retail success. Predicting how and where the customer will buy is the ultimate goal, and you can do this by connecting data points. Learn how the executives on this panel are tracking touch-points and painting the customer picture:
•Following the customer across touch-points: tying together customers’ behavior online, online purchases, and onsite activity for true identity management
•Storing data points by building a holistic customer profile: presenting product offerings for what the customer may want
•Training in-store associates to be more efficient by leveraging stored data
•Understanding the relationship between online browsing and in-store decision making

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Dominique Essig

Chief Experience Officer
Bonobos
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Crisanta German

Director, Omnichannel Marketing
Sugarfina
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John Yesko

Sr. Director
Walgreens

3:10 PM - 4:10 PM Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

4:10 PM - 4:35 PM Equipping Your In-Store Staff With Mobile Technology To Create An Omni-Channel Experience

Kyle Pretsch, Director, IT, Lucky Brand
Implementing tech in-store also means important training for your front-facing associates. And once implemented, reviews of day-to-day services to ensure efficient operation is the make or break. Kyle presents the development, design and optimization of technology and systems functions that enhance the customer experience with:
•Ways to utilize tablets and technology in-store to convert customers by explaining a product in detail
•Using tablet for inventory management to get a product shipped to the customer
•Embracing show-rooming by working with the customer to compete with other companies, and offering a better deal

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Kyle Pretsch

Director, IT
Lucky Brand

4:35 PM - 4:50 PM Deliver Personalized Experiences At Scale

Hagai Hartman, Chief Innovation Officer, Emarsys
Struggling with personalization? Emarsys will talk through how to scale your personalized customer experiences across channels.

Hagai Hartman

Chief Innovation Officer
Emarsys

4:50 PM - 5:15 PM Break The Digital Barriers To Modernize Your Stores

Srinivasan Rajamanickam, Sr. Director, Technology Strategy & Architecture, Coach
Srini is leading the technology strategy and architecture for Coach and will explain how his team have overcome the challenges of digital store transformation using a combination of Mobile, Cloud and APIs. Srini will teach you how to incentivize your eCommerce, mobile, product, IT and instore teams to work towards common goals, doing what’s right for the brand at a macro-level:
•How to bring the ease of online to brick and mortar
•Leverage the voice of the online customer to inform instore process
•Engage customers with immersive instore technologies

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Srinivasan Rajamanickam

Sr. Director, Technology Strategy & Architecture
Coach

5:15 PM - 5:45 PM Panel Remix: Repurposing The Store As A Brand Accelerator

Megan Berry, Founder & CEO, by REVEAL Tari Huddleston, SVP, Marketing & eCommerce, rue21
We see the headlines—“retail stores are dead!” But are they? Or can you turn them into your best asset to become a destination for your most loyal customers. Accelerate your brand, connect with customer as your brand continues to thrive:
•Interactions versus transactions: Utilizing stores for product awareness, research and purchase
•Building brand story in-store—why do customer care about a connection when they can get anything drop-shipped from a marketplace?
•Putting deployable and flexible technology in place to enable cross-channel shopping

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Megan Berry

Founder & CEO
by REVEAL
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Tari Huddleston

SVP, Marketing & eCommerce
rue21

Track C: Customer Acquisition And Conversion Optimization

1:50 PM - 1:55 PM Chairperson's Opening Remarks

Executive Presenter, Persado

Customers have limited time and unlimited choices when it comes to discovering new products. As a result, they are gravitating toward experiences that are highly curated and personalized with brands they trust. In this session, Chris Chapo, VP of Customer Data & Analytics for Gap Inc. and John Stratford, SVP of Gap Global Online will share how Gap is using data in new ways to deliver more informed decisions and drive the Gap brand global online business into the future.
•What customer data is most relevant to driving long term brand loyalty.
•How to activate customers through digital experiences.
•Insights into Gap’s online business and customer behavior.

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John Stratford

SVP/GM, Gap Global Online
Gap Inc.
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Chris Chapo

VP, Customer Data and Analytics
Gap Inc.

2:20 PM - 2:40 PM Case Study: Transforming The Digital Experience For A Global Retailer

David Williams, CEO, Merkle
This session looks at digital transformation best practices to help you get more sales today.

David Williams

CEO
Merkle
Constantly captivating your customer means having a fresh brand look. But when do you know it is time to invest time and dollars to design your desktop and mobile site? How are you deciphering what aspects of the site works and which do not? The leaders on this panel present tactics to for best site design:
•When it’s time to redesign your website, what should you consider and why
•Implementing multi-variate testing to measure conversion impact by device
•Boosting your traffic, search rankings and sales with minimum back-end headache
•Testing at scale, tracking guest response and making constant adjustments along the way

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Peter Clegg

Sr. Director, Content Management
Dell
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Heidi Shelton

Director, UX and Digital Design
The Honest Company
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Rob Elzner

Director, Online Marketing & eCommerce
Dell

3:10 PM - 4:10 PM Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

4:10 PM - 4:35 PM CEO Chat: High-Growth Strategies In Online Retail

Christina Carbonell, Co-Founder, Primary.com Galyn Bernard, Co-Founder, Primary.com
Galyn and Christina are the Co-founders and Co-CEOs of Primary, a new direct to consumer, vertically integrated kids clothing brand (www.primary.com). Primary is quickly becoming the go-to for better basics without all the logos, slogans and sequins -- easy to shop and replenish as your kids grow. Join these tech-savvy entrepreneurs as they discuss how listening to a niche-market inspired a business.

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Christina Carbonell

Co-Founder
Primary.com
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Galyn Bernard

Co-Founder
Primary.com

4:35 PM - 4:50 PM AI And The Future Of Customer Centricity

Kurt Heinmann, CMO, Reflektion
Customer expectations for personalized, real-time digital experiences are growing exponentially. And the brands that present customers with the most relevant product and content in every interaction will beat out those that don't. See tangible examples of how AI is allowing merchandisers and retailers to meet customer demands and enter into a new era of customer centricity. Among other insights, you'll understand:
•The importance of omni-channel relevance
•How to leverage customer intent
•The business impact of customer centricity

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Kurt Heinmann

CMO
Reflektion

4:50 PM - 5:15 PM Achieving Best Results From Mobile SEO Performance & Google

Elijah Kirsch, Sr. Director, Acquisition Marketing, US Auto Parts
According to Google, mobile now accounts for 58%-60% of overall search volume. Elijah Kirsch (Vice President at US Auto Parts) will discuss ways to improve your mobile SEO and practical steps you can take to increase your site’s mobile traffic and revenue.

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Elijah Kirsch

Sr. Director, Acquisition Marketing
US Auto Parts

5:15 PM - 5:45 PM Panel Remix: Creating A CX Driven Loyalty Program

Tara Nordquist, Director, Product Management, Hayneedle
Loyalty is not just about points. It’s about exclusivity. Join these panelists to discover what the latest trends are to make loyalty programs more beneficial, and the questions you should be asking about your customers’ behavior:
•Monitoring the repetitive customer, and what drives them to build customer lifetime value
•Exploring opportunities to align your brand with other companies to add benefits and make your loyalty more compelling
•Ensuring potential brand partners add to CX and not a loss-leader

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Tara Nordquist

Director, Product Management
Hayneedle

Track D: Future Tech, Immersive Media and Customer Engagement

1:50 PM - 1:55 PM Chairperson's Opening Remarks

1:55 PM - 2:20 PM The President’s Perspective: The Connected Kitchen

Stan Pavlovsky, President, Digital, Meredith Corporation
Wondering what are the best uses for the latest emerging technologies? In this session, Stan highlights the leaders in culinary, packaged food, digital content, appliance and the delivery industries who are reinventing how shopping happens and meals get on the table, as well as actionable steps brands and retailers can take to ensure they are well-positioned to take advantage of this changing marketplace:
•Assessing smart appliances, voice-guided devices and for buying products
•Looking at deploying artificial intelligence, machine learning and robots to track data
•How all this emerging tech is changing the way consumers buy, store, cook and consume food

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Stan Pavlovsky

President, Digital
Meredith Corporation

2:20 PM - 2:40 PM Ask And Answer Questions At The Speed Of Thought With 1010data Advanced Analytics

Jed Alpert, SVP, Marketing, 1010data
Looking to get more out of your analytics? We’ll help you tap into advanced analytics in this engaging session.

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Jed Alpert

SVP, Marketing
1010data

2:40 PM - 3:10 PM Amazon’s Alexa Ecosystem - What Do Brands Need to Know?

Noelle LaCharite, Sr. Technical Program Lead- Alexa, Amazon
Alexa, the voice service that powers Amazon Echo, Echo Dot, Amazon Tap and Amazon Fire TV, provides a set of built-in abilities, or skills, that enable customers to interact with smart home devices in a more intuitive way using voice. Examples of these skills include the ability to control thermostats, dim lights, play music, answer general questions, set an alarm or timer and more. Customers can then access these new skills simply by asking Alexa a question or making a command. This session will walk through the latest Alexa platform offerings and showcase what is possible today and tomorrow.

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Noelle LaCharite

Sr. Technical Program Lead- Alexa
Amazon

3:10 PM - 4:10 PM Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

4:10 PM - 4:35 PM Innovation Fireside Chat: Using Visual Commerce Strategies To Drive Sales and Engagement

Imran Ansani, Head of Innovation (Walmart Labs), Walmart Global eCommerce
In his role as Principal Manager of Innovation, Imran believes in the importance of having a solid foundation of 3D assets and content to build any immersive customer experience. Here Imran breaks through the acronyms and buzzwords to explain how you can implement visual commerce into your eComm strategy today:
•The pros, cons and best uses of merged reality (AR/VR) and immersive video content
•Practical capabilities of AR/VR to build experiences and showcase product (e.g. instore)
•Bringing together marketers and tech teams to think about the monetization of immersive tech

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Imran Ansani

Head of Innovation (Walmart Labs)
Walmart Global eCommerce

4:35 PM - 4:50 PM Increase Customer Engagement and Lower Costs using immersive Computer Generated Imagery (CGI)

John Costello, Head of Sales, eClerxDigital
CGI is the wave of the future. And eClerx is here to show you how to use it! Tap into the future of retail in this session.

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John Costello

Head of Sales
eClerxDigital
Get ready for another eTail first! Here we’ll bring you the best of the best – companies who are shaping the future of online retail. This discussion is hosted by Michael Reidbord, who spends every day selecting and mentoring the next generation of hyper-growth technology providers in his role as Founder of Fashion Tech Consortium. At the end of the Shark Tank, you’ll vote on the most cutting edge technology; which company do you think delivered the best pitch? And which technology will change the future of retail?

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Eric Bisceglia

VP, Go-To-Market
Voysis
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Lauren Farleigh

CEO
Dote
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Michael Reidborg

Founder
Fashion Tech Consortium

Track E: CX For Mobile And Desktop

1:50 PM - 1:55 PM Chairperson's Opening Remarks

1:55 PM - 2:20 PM Lowering Friction And Enhancing User Experience With The New Mobile Web

Luke Chatelain, VP, Innovation, West Elm
Progressive Web Apps (PWAs) are redefining the mobile web experience by allowing companies to build fully immersive native app-like experiences that are indexable and discoverable via search like any website. To building with a true mobile first, or mobile only approach, can lead to significant gains in Conversion Rate, Revenue and Average Time on Site. During this session, Luke teaches you how to think about building truly immersive mobile based visual experiences that redefine your brand in the consumer’s eyes. Discover how:
•PWAs are redefining the traditional mobile web experience
•To build and think about a mobile-only approach to mobile web development
•Optimizing for speed, load times and perceived load-times to lead to significant gains in Conversion Rate, Revenue and Average Time on Site

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Luke Chatelain

VP, Innovation
West Elm

2:20 PM - 2:40 PM Transform Your Customer Experience With Optimizely

Jay Larson, CEO, Optimizely
Join this eye opening session hosted by Optimizely.

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Jay Larson

CEO
Optimizely
According to Akamai, 50% of consumers use smartphones for product insight, but only 20% complete the purchase on the device. Our panelists know that consumers love mobile browsing, but mobile purchasing not so much, and have set themselves an ambitious goal for mobile conversion to match traffic over the next 12 months. Don’t miss this insightful panel that will give you important tools to meet and exceed your mobile customer conversion goal:
•Develop a clear picture of which mobile experiences are best for your customer
•Reduce the effects of slow page load performance
•Allow a seamless checkout experience, online and instore

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Jamieson Yee

VP of Global Product - Justfab, ShoeDazzle, fabletics and Shared E-Commerce Teams
Techstyle Fashion Group
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Ashley Anderson

Director, Global Digital Marketing
Vistaprint

3:10 PM - 4:10 PM Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

4:10 PM - 4:35 PM Redeveloping And Rebranding With Responsive Design

Megan Allison Wade, Director, Digital Production + Operations, Gap Inc. / Old Navy
Everyone is on their phones. And Old Navy responded to this by going responsive. During this presentation, Megan will showcase how Old Navy changed their eCommerce strategy mindset, selected tools, and built a more integrate ecosystem by:
•Funneling touch points to one singular view
•Supplying a smooth shopping process with fewer clicks to buy
•Looking at the next step of design

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Megan Allison Wade

Director, Digital Production + Operations
Gap Inc. / Old Navy

4:35 PM - 4:50 PM Unleash The Power Of Affiliate Marketing



4:50 PM - 5:15 PM Building Urgency To Buy

Camila Franco, Director, Browse Experience, StubHub
Users typically visit Stubhub 3-4 times before buying a ticket. So Camila and her team devised urgency messaging; informing customers that tickets may sell out, and presenting that message in a format that creates a better customer experience overall. In this talk, Camila explains the thought process behind the above messaging strategy and the overall impact, successes and failures of launching this product.

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Camila Franco

Director, Browse Experience
StubHub
Now more than ever, all retailers are laser focused on creating amazing mobile website experiences, designed with the customer at the forefront. These mobile-first (and mobile-only) brands are making the most of smartphone strengths and constraints, and inviting customer feedback along the way. Learn what it takes to create the best possible mobile customer experience, including:
•Create a mobile website with the same appearance, speed and functionality as your app and desktop
•Remove complex design components to declutter the site and simplified the overall mobile experience
•Make it easy for users to unlock your product catalog and quickly select which option they're interested in learning more about

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Gail Seanor

Sr. Director, Marketing Technology
TGI Fridays
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James Meeks

Head of Mobile
eBay

Jatin Payuha

Director, Product Management
Walmart

Track F: Omnichannel Fundamentals

1:50 PM - 1:55 PM Chairperson's Opening Remarks

1:55 PM - 2:20 PM Case Study Remix : Using AR And Smartphone Tech To Drive Store Traffic

Jon Kubo, CDO, Tilly's
With 221 stores in the U.S., Tilly’s looks to be creative and fun to drive in-store traffic. This summer, Jon Kubo and team created an AR-based mobile scavenger hunt to bring shoppers to Tilly’s where they were able to win discounts, and other cool prizes. Tillys also launched an AR Store window in one of its stores as a proof of concept. By engaging with Tilly’s in a fun way, learn from Jon how to appeal to young customers, and boost sales:
•How to design an AR experience where ROE leads to ROI
•Key considerations when designing and deploying this new type of engagement
•Key goals and KPIs to measure success
•Working with YouTube and influencers to boost engagement with targeted market
•Training in-store associates as to how to deploy AR tech and games

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Jon Kubo

CDO
Tilly's

2:20 PM - 2:40 PM The Marketing Chain Of Events: How Plushbeds Utilizes Facebook, Google, And Amazon At Multiple Consumer Touch Points

Michael Hughes, CEO & Founder, Plush Beds Denis Coombes, Director, Sales, ROI Revolution
Every business has the same goal of improving the buyer experience and increasing qualified traffic. But how can you capitalize in such an overwhelming sea of advertising opportunities? Discover how PlushBeds, an ROI Revolution client and leading manufacturer in the mattress industry, leverages Amazon, Google, and Facebook at various points in the customer journey. This session will uncover the winning strategies PlushBeds and ROI utilized to create and leverage unique campaigns in multiple channels. You’ll gain an in-depth understanding of which channels can be useful for awareness, brand engagement, and ultimately conversions, while also discovering the customer trends you can leverage in your own marketing efforts to produce life-time customers and reduce wasted ad spend.

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Michael Hughes

CEO & Founder
Plush Beds
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Denis Coombes

Director, Sales
ROI Revolution

2:40 PM - 3:10 PM Panel Remix: Going Beyond Omni-Channel: Moving Towards A One Customer, Unified Commerce Mentality

Shelagh Stoneham, SVP, Marketing, Chico's Kyle Stone, Director, US eCommerce, Benefit Cosmetics Adam Weinstock, CTO, Bombas Judd Marcello, EVP, Global Marketing, Cheetah Digital
Is it possible to go beyond omni? We think so. Unified commerce brings all channels together in real time across a single piece of software. So is it possible for unified commerce strategies to provide retailers with a true singular customer view? In this panel, we’ll break through the latest buzzwords and explain how to connect the dots between legacy systems and emerging technologies:
•Taking omni-channel to the next level by understanding that the channel doesn’t matter, but the brand does
•Representing your brand to your customers as a channel agnostic approach
•Removing artificial barriers across channels (i.e. restricting promotions to certain channels)

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Shelagh Stoneham

SVP, Marketing
Chico's
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Kyle Stone

Director, US eCommerce
Benefit Cosmetics
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Adam Weinstock

CTO
Bombas
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Judd Marcello

EVP, Global Marketing
Cheetah Digital

3:10 PM - 4:10 PM Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

4:10 PM - 4:35 PM Taking Advantage Of Connected Consumers And Enabling Connected Commerce

Karthik Vish, Director, Marketing, Macys.com
For most retailers and brands, shuffling through the explosion of structured and unstructured data generated from online and instore devices is a real headache. Where is all the data coming from, and what tools do you need to decipher it? Karthik and his team are cutting through the noise, and creating actionable information from raw cross-channel data. Here you’ll learn:
•How to drive margin and profitability in both online and offline shopping behavior
•How mobile is at the cutting mobile of showcasing products in new ways to customers
•How connected home devices and services will become more prevalent in the next year and how you can plan for these trends today

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Karthik Vish

Director, Marketing
Macys.com

4:35 PM - 4:50 PM Personalize The Customer Journey With Big Data & AI

Carl Theobald, CEO, RichRelevance
AI isn’t just a buzzword. The future of data and AI – and this session will show you how to take advantage of both.

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Carl Theobald

CEO
RichRelevance

4:50 PM - 5:15 PM Service Design At The Core Of Omnichannel

John Yesko, Sr. Director, Walgreens
How do you create a customer experience of consistent quality across multi-channel touchpoints? A service design approach is a great start. Customer journey mapping, co-design with customers, and iterative ideate-prototype-test cycles are firmly established in digital experience design. By applying these same fundamentals across omni-channel, we can present a holistic brand experience. Here you will:
•Consider how service design tools and processes can be leveraged in omni-channel
•Learn about a “solution-agnostic” customer insights approach
•Examine the potential to evolve customer experience roles within their own organizations

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John Yesko

Sr. Director
Walgreens
This panel delves into all things omnichannel. Learn how to transform your culture to execute successful omnichannel initiatives; what works, what doesn’t, and what’s in the pipeline for leading retailers:
•Structure your organization around the execution of omnichannel, including a “buy anywhere/ship anywhere” mentality
•Harness your brick and mortar presence to drive unified commerce with store inventory and transaction history at the core
•Develop a holistic picture of your customer as the foundation for your omnichannel strategy

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Ryan Marfone

Creative Director
The Home Depot
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Josh Himwich

Sr. Director, Product
Walmart
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Erin Hennessy

Manager, eCommerce Operations
Shoe Carnival

C-Suite Retreat (Invitation Only) (Retailer Only)

2:40 PM - 3:10 PM C-Level Panel Discussion: What’s Really Going On? The Reality Of The State Of Retail Today

Kathy Hecht, CMO, Silver Star Brands Eve Richey, Chief Digital Officer, Haggar Clothing Co. Brandon Proctor, CEO, AutoAnything Chelsea Mueller, CMO, Cheaper Than Dirt
With store openings, closings, and re-births, how are customers driving today’s retail landscape decisions? In this closed door session, our C-level panel tell you what they really think of company acquisitions, growth and long term future planning:
•The opportunities for retail giants to purchase pureplays
•Increasing margin in your respective vertical
•Connecting with tomorrow’s customers
•Getting ready for the next 5-10 years of retail

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Kathy Hecht

CMO
Silver Star Brands
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Eve Richey

Chief Digital Officer
Haggar Clothing Co.
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Brandon Proctor

CEO
AutoAnything
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Chelsea Mueller

CMO
Cheaper Than Dirt

3:10 PM - 4:10 PM Afternoon Refuel Break & Games In The Exhibit Hall

Refuel, refresh, grab a drink and find the next best tech in our exhibit hall!

4:10 PM - 4:50 PM Small Group Roundtable Discussions

Topic #1: Dealing With Cultural Change
Topic #2: Repositioning The Brand Promise
Topic #3: Building Brands Online
Topic #4: The Next Big Innovation In Retail

4:50 PM - 5:45 PM C-Suite Exclusive Wine & Food Pairing Experience

For the next hour, indulge with a variety of California wines, and enjoy a tasting presentation hosted by a sommelier.


3:50 PM - 4:10 PM Invite-Only Tasting Of Specialty Wine Hosted By Zeta Global

Experiment with new wine varieties or indulge in old favorites during our sommelier-led tasting. With the perfect food pairings, this will be an experience you’ll never forget!

4:50 PM - 5:50 PM Invite-Only tasting Of Craft Beers

Learn how to distinguish between appearance, aroma, taste and finish during our invite-only Bourbon Tasting. Delight in delicious food while you sip on Kentucky’s finest.

4:50 PM - 5:50 PM Invite-Only tasting Of Bourbon Hosted By Cheetah Digital

Learn how to distinguish between appearance, aroma, taste and finish during our invite-only Bourbon Tasting. Delight in delicious food while you sip on Kentucky’s finest.

5:45 PM - 5:45 PM Conclusion Of Main Day One

5:45 PM - 7:00 PM eTail Time Hop Reception: 20’s Jazz, 50’s Rock & Roll, 70’s Disco, 80’s Awesomeness

We’re doing the time warp here are eTail West so bop around with friends as we overtake the JW Marriot to experience all the different music and parties!