eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Chris Hull

Chief Merchandising Officer

Chris joined Shinola in the Fall of 2015 as the Chief Merchandising Officer, leading the “go to market” vision for the Shinola stores and digital channel including product adoption and story telling.  Prior to Shinola, Chris held several global leadership roles within Nike, Inc. including product management, retail strategy, and merchandising.  Most recently Chris led footwear merchandising and product creation for the Converse brand (a subsidiary of Nike, Inc.) in Europe.

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