eTail West 2018

February 26-March 01, 2018

JW Marriott, Palm Springs, CA


Anya Geimanson

VP, Product Management

Anya leads the product's design, development, optimization and analytics as well as recruited and trained the creative, content, UX and product teams. She's passionate about establishing and scaling lean and agile teams to achieve outstanding business results. Anya is customer focused and passionate about delivering best-in-class customer experiences across digital screens as well engaging brands. Anya holds a B.S. degree in Industrial Engineering and Management.

11:45 AM AI Panel Remix: Re-Wiring The Organization For AI Growth

When it comes to building out your AI goals, how do you separate your hopes and dreams from the tough realities of implementing it? Based on their recent experiences, our panelists explain how they are developing a cohesive AI strategy for data sharing to achieve specific business goals. In this eye opening session, you’ll learn the importance of: 
• Centralizing data and hiring data scientists to assess qualitative growth 
• Breaking down silos to bridge the gap between marketing and IT 
• Data dashboards: showcasing metrics to communicate business value to the company